I started a TikTok account (which is something I never thought I would say) and grew to ~67,000 followers over the past 3 months. My content is exclusively ADHD advice that I wish I had when I was younger.
I posted two videos talking about the common patterns ADHD people have in their careers. We tend to become "Swiss army knife" people at work, and generally gravitate towards tech startups. These videos blew up.
I called this phenomenon "Wildcard People", and created a landing page to see if anyone would sign up for a employer/Wildcard Person matchmaking experiment.
I expected ~20 signups, but received over 1,000 in 48 hours. These weren't simple email signups either, but longer Google Form submissions full of details from incredibly high quality candidates. 30 employers also signed up, ready to hire.
It just goes to show the value of an engaged audience who has a problem you can help solve.