2 Important Elements Of Quality Content
We all have heard of this SEO tip: "Create QUALITY content."
But the way you define the content quality is equally important.
Here are my top 2 elements to assess the content quality.
- Searcher intent
- Time to value
Let me explain with examples👇
1/ Searcher Intent: It is the WHY of the users.
e.g. Searching 'top smartphones of 2022' means that I am looking for list of smartphones with detailed comparison (price, reviews, brand, pros, cons, etc).
If you crack that in your content, you'll have an advantage.
Best way to understand the intent?
It's by looking at the SERP for the search query.
-
look at the top 10 pages to understand the page type, user's need, content structure, etc.
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Identify the key differences between the top 5 pages and the next 5 pages (6th-10th pos.)
This way, you'll get a clear understanding the users' demand for that search query.
That brings me to the next element of quality content which is - Time-to-value.
2/ Time-to-value
That means how fast and easy it is for the reader to find the important information on the page.
Here's an example 👇
An article about '10 Key Elements of a Successful Creative Brief' have the following content structure.
- Intro (320+ words)
- List of elements
Here, the the time to value is high (as the reader will have to go through the lengthy intro to find the imp. information)
Your goal should be to make the time to value as low as possible.
That means give the users what they want as quickly & easily as possible.
Another example where the Time to value is low 👇
An article on 'How to Write an AWESOME Email Newsletter' By Backlinko, have the following structure:
- Intro (under 60 words)
- Clear steps to write awesome newsletter
A few common things that you may consider for lowering the time to value are:
- Short clear intro about the purpose of the page
- Add TOC in the above-the-fold
Also, Don't make this mistake:
❌ #01. Try this (generic & unclear subheadings)
✔️ Step 1. Build an MVP (descriptive)
That's all, folks.
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