We all have heard of this SEO tip: "Create QUALITY content."
But the way you define the content quality is equally important.
Here are my top 2 elements to assess the content quality.
Let me explain with examples👇
e.g. Searching 'top smartphones of 2022' means that I am looking for list of smartphones with detailed comparison (price, reviews, brand, pros, cons, etc).
If you crack that in your content, you'll have an advantage.
Best way to understand the intent?
It's by looking at the SERP for the search query.
look at the top 10 pages to understand the page type, user's need, content structure, etc.
Identify the key differences between the top 5 pages and the next 5 pages (6th-10th pos.)
This way, you'll get a clear understanding the users' demand for that search query.
That brings me to the next element of quality content which is - Time-to-value.
That means how fast and easy it is for the reader to find the important information on the page.
Here's an example 👇
An article about '10 Key Elements of a Successful Creative Brief' have the following content structure.
Here, the the time to value is high (as the reader will have to go through the lengthy intro to find the imp. information)
Your goal should be to make the time to value as low as possible.
That means give the users what they want as quickly & easily as possible.
Another example where the Time to value is low 👇
An article on 'How to Write an AWESOME Email Newsletter' By Backlinko, have the following structure:
A few common things that you may consider for lowering the time to value are:
Also, Don't make this mistake:
❌ #01. Try this (generic & unclear subheadings)
✔️ Step 1. Build an MVP (descriptive)
That's all, folks.
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