Turns out that was exactly 1 week ago today (just learned that as I'm writing this post.)
After making that decision I committed to reaching out to potential sleep product partners to try and secure my first deal.
In these first 7 days the results are incredible...
I've reached out to 5 potential partners and secured deals with 2 of them!
As I mentioned in the recent Do things that don't scale post, cold email works really well for me. It's something I plan on using almost exclusively to build the "sell" side of this idea.