2021 SEO Trends?

I'm doing research for a piece I'm writing for my company and looking to get contributors' opinions on the latest SEO trends.

If you're interested in getting a link in our piece on SEO trends, please answer the questions here: https://hospitalitymarketing.typeform.com/to/Q7YdC0Ec

Or if you'd like, I've also included the questions below :)

What is one important SEO trend you've noticed over the last 12 months that other marketers should also pay attention to?

What is an upcoming SEO trend you see becoming important in the near future? Why?

Let me know if you're okay with me quoting you in the piece, and include your info (name, job description, website) that you'd like me to link back to!