3 Dead-Simple Ways To Amplify Your Content
Creating content is about 30% of the work. The remaining 70% is amplifying it.
Here are 3 dead-simple tips on how to do it:
Tip #1: Import your blog posts into Medium and contribute them to Medium publications
I write all my blog posts on my website but I then import them to Medium. Once they’re on Medium, I contribute them to Medium publications.
This way the source of the content is on my website but I get to use Medium as an amplification device.
Right now I contribute my writing to the following two Medium publications:
To help you contribute your writing to Medium publications, check out these 20 Top Medium Publications To Write For In 2021.
Tip #2: Distribute your content manually to individuals.
In the early days of content distribution, it’s worth noting down who expresses interest in a piece of content you’re writing or a topic you’re talking about on social media.
For example, someone on Twitter expressed an interest in how I self-published my book last year. So when I wrote a retrospective article on how I did it, I sent them the article once I published it.
This does three things:
- Distributes your content (duh.)
- Helps you build a 1:1 connection with someone.
- Gives you an opportunity for valuable 1:1 feedback.
It's important to do things that don't scale, especially in the early days of your content journey.
Tip #3: Repurpose parts of your content on other platforms.
Copying and pasting all your content to multiple platforms doesn’t work. But what you can do is take a part of a blog post, video or email newsletter and post it on another platform.
I recently decided to repurpose a part of an old Writerpreneur issue on Indie Hackers. I literally couldn’t believe I got on the first page of Indie Hackers for a few days!
My post on Indie Hackers has gotten 1,472 views, 27 comments and 47 votes (and counting.) Not bad at all!
All from spending 15min repurposing a past newsletter issue. Exciting stuff.
Indie Hackers even followed me on Twitter after that! 🤩
Need ideas on how to repurpose and distribute your own content? Reply to this post or DM me on Twitter and I'll be happy to help.
PS. This is from the latest issue (#008) of my newsletter Writerpreneur, feel free to check out that entire issue
or past archives here.
Thanks for the tips! Re #1, do these publications often pick up your articles? And do you have any metrics around how many views or new subscribers it brings in?
Both of the publications randomly ended up finding my articles. But you can apply to them directly and that's what I plan to do with some other publications.
I don't have stats on how many subscribers these articles have brought in, also because I don't advertise my newsletter in every one of them. But I do see all the views. You can check out the stats for all my Medium articles I submitted to publications in the exact past issue of my newsletter: https://mailchi.mp/863b97649cb5/3-big-mistakes-from-my-entrepreneurial-journey-5560780.
Thanks!
Thank you for sharing these tips. Cross-posting to medium seems like a great idea which often goes unnoticed.
I'd also encourage you to submit your Medium stories to Medium publications. It's a really good distribution channel too.
I didn't know these were different things. I will definitely take a look!
Thank you for the concise breakdown! I've been going back and forth between self-hosting my content or publishing to Medium but never considered "both"! So obvious but just sat in a blindspot.
Steph Smith talks about this in her book Doing Content Right and swears by this method too. It's a good one. :)
Thanks for this! Going to try out #2
I've been doing #2 a lot recently and it's not scalable but it really works in the early days. For example I just got a new YouTube subscriber (who also commented on my first video) because I manually distributed it to them knowing they would really benefit from it.
Thanks for the tips! I recently launched a new blog and was looking for ways to gain exposure.
Good luck and let me know if you have any questions! Happy to help.