Sharing some of the best marketing practices that worked for my clients.
Don't just limit your audience research to demographic details such as age group, location, etc.
You must study the psychographic details.
You can start with the Sparktoro tool (You get 10 free searches/month) to get insights into what your audience reads, watches, and listens to.
This really helped us to craft our messaging and take inspiration for content strategy.
It's your website can bring traffic, leads, business opportunities 24/7.
###Still, many don't focus much on basic things such as:
Consider your website as an asset for your business that will bring more and more value over time.
"The More You Test, The More Data You Have To Analyze, And The More Data You Analyze, The More Patterns Are Bound To Emerge.”- Morgan Brown and Sean Ellis.
Start with a hypothesis whether it is related to website messaging or product offers.
Yes, you can do research on what others are doing and what the benchmark data is telling.
But the fact is: You should always consider these points as hypotheses in your marketing campaign.
And, keep testing your hypothesis will increase your chances of getting the Aha moment.
###Here’s what you should know:
I hope you got something valuable out of this.
If you're just starting, you can check out this latest article that covers the basics of building a digital marketing strategy for startups.
Thank you :)