It’s digestible: It’s an easily digestible way for someone to learn about your product. Plus, reading a long landing page can be draining. Oftentimes people would rather watch a 30-90 second video to understand your product.
It’s shareable: Have a growing social media presence? (or at least want to?) Explainer videos are easy to share to your own social media accounts and it make it easier for others to share to theirs!
It’s underutilized: Oftentimes explainer videos can set you apart from competitors. Your target audience has probably been researching your product (and others like it) for longer than they’d like. Having an explainer video adds a level of professionality to your site and sets you apart from the rest!
Are there are other reasons you can think of? Do share!