For over a year, I have been working on a side-project in my spare time. Now, it has been launched.
Are you using the hired model where you are inviting candidates first and then matching to companies?
I'd focus on the companies as they are the 'demand' rather than the 'supply' developers.
Building the audience is indeed a key step before developing the product, but if it is not launched yet (or even if it is), you still can bring modifications accordingly to the feedback you're receiving on social media. What is your strategy to keep building the audience while not having that much time to spend on it? What are the goals on each platform?
Good question. I haven't found any particular strategy yet, I am still trying to figure out one.