Two weeks ago, I very quickly put up a landing page for a course I was thinking about building. Because of the success of my podcast Creative Elements, a lot of people ask me how I make such a high-quality show as an indie podcaster.
So I came up with the Podcast Like The Pros course where I would teach people my process for making high-quality, professional-sounding podcasts with a small team or a small budget.
My benchmark for success was 10 presale orders at a 50% presale price ($99 presale for $199 regular price).
I closed the presale yesterday with 33 presales of the course!
I kept this launch really, really simple. I had two dedicated emails to my audience (one announcement, one "final reminder) as well as put it in as a PS at the bottom of two other emails.
Then I shared the link on Twitter a couple of times, and a few of the course purchasers bought it.
This was a much more successful initial launch than my Freelancing School courses, and I think it was because I got really simple about the process.
Excited to build the course and deliver it by December! I am now testing a second presale pricing tier at $149 to see if that's still incentive for people to buy early before the course is complete.
Congralutations! It's a good milestone! If I may ask - I'm curious:
This is amazing!! Congrats Jay. Have you thought of turning it into an audio course with Avocado Audio yet?
Great numbers Jay!! Can I ask what your conversion % is like off your email list?? Keen to hear how the next tier goes.
It's about 1.5-2% of overall subscribers