38 proven tips to Build your Audience - takeaways from a live stream session with 6 guests

Hi IH!

I think this content might be valuable for y'all! I'm sharing the key takeaways of our 6 guests on Audience Building for founders live stream. Here is the session if you want to watch it https://twitter.com/josberco/status/1311312929778667520?s=21

Warren Schirtzinger - CoCreator of "The Chasm" framework (Crossing the Chasm) on General Strategy for audience building

  • Most powerful method is WOM
  • Any industry/segment has a marketing infrastructure or ecosystem (see original tweet with the framework to build your audience attached: https://twitter.com/josberco/status/1311834362061746176?s=21
  • 10% of the ecosystem will influence the other 90%.
  • The key is to find the top 10%. They will start and boost the WOM process.
  • Check the video for an example of how it worked with a Hybrid VC - minute 8.
  • The pyramid is a great market validation tool too: If you just have an idea, go out to talk with every layer of the ecosystem and talk to them as a part of the validation. This way, you start validating at the time of building an audience.
  • Risk perception makes a huge difference in how your value proposition (selling t-shirt vs financial product) and messaging should be built. What is your audience losing if your product fails? 1h 12 minutes

Michele Hsu @revgabba on personal audience building

  • Twitter poll respondents: 20% build product before audience, 27% audience firs, 57% build audience + product simultaneously, 3% not plan to build an audience.
  • Everybody has a different definition of what an audience is. Some think it's sales. Another thinks it's a huge social media presence.
  • Read crossing the Chasm and use The Chasm framework by Warren, one of our mentors at @growthseekerio.

Actionable tips:

  1. Follow accounts with 500 to 5000 followers that are your audience. Use sparktoro.com to find them.
  2. Turn on notifications when they tweet. Every time they tweet, be the first to engage. It drives a lot of visitors and engagements to have more followers. Use syften.com to listen ans answer posts.
  3. DM 1:1 to your audience. Ask for their feedback on your landing page or product. Tweet something and ask for input. 9/10 are going to engage with you!
  4. Indiehackers and producthunt are self-reference. Find more places where your audience is and diversify.
  5. Use hypefury.com to schedule tweets and develop an audience.
  6. Audience building is more than online.

Mina Abdu - founder advertex.co on B2B

  1. Narrow down the audience all you can to start - it helps define your messaging.
  2. Know who your audience is - this definition is tied to your value proposition and what problem you will solve for them.
  3. Find your unique selling point. How are you different from your competition?
  4. Research a lot where your target audience is and focus. For them is crunchbase. Where is your audience? Leverage @sparktoro
  5. Message your audience consistently in the platform they use. Keep pumping out that messaging and promotion.

View the video to know how is he doing it for his own startup - minute 32

Rebeca Sanz - healthtech on B2B Enterprise

  1. Connection - Improve your relationship with your existing customer base to increase the WOM.
  2. Collaboration - Find partners to improve your go-to market strategy.
  3. Community - Empower your customers to collaborate and share among them to increase WOM and referrals.

Mark Montgomery- Strategic Angel Investor nexme.com (B2B + B2C)

  • They are leveraging twitter and Linkedin to grow a personal audience that fits in nexme.com target and can ultimately be customers.
  • Engage immediately with people that ask/talk through SN.
  • Grow your audience with PR marketing. Hire an expert.
  • Have local partners to cross-reference audience/customers. Co-brand.

Jesus Ferreyra- founder mexicansupplyco.com

  1. On B2B
  • Reaching out and finding new partners was helpful as a new startup to build up credibility quickly.
  • Be concise in your Value Prop. Tailor it with the audience you are talking too. What is your USP for each decision-maker in B2B?
  • Find your audience and champion them publicly to build strong relationships. It will pay back in the future.
  • Reshare and repost your audience messages before connecting with them.
  • Make a personal video to connect with the audience while outreaching—80% response rate.
  1. Guerrilla marketing for DTC / B2C:
  • Stickers with QR code. Interact with people physically and create a digital + traditional marketing loop.
  • They are manufacturing extra samples to donate t-shirts. The shirts come with a QR sticker that drives the user to the social media and/or web to purchase more shirts.

B2B vs B2C

  • Everything is B2Person. No matter what you are talking about, there is a person at the end of the line. The only difference is where your audience is? No matter if B2B or B2C, there are people with motivations, pains, and jobs to be done.
  • B2B it's not only a single decision-maker. There is a committee with persons with different sets of motivations. How your Value Prop fulfills the individual motivations in the B2B and some B2C buying committees and how does your messaging fit with those motivations?
  • You have to know who is your purchasing decision unit. Find who your champion is in the purchasing decision unit.

Comment this thread if you have questions on audience building! Happy to help!

If you think this tips might be useful, please RT the original tweet. I'd really appreciate it https://twitter.com/josberco/status/1311833042172997632?s=21

  1. 3

    This was a great session and a lot of learnings. I just want to correct a typo on @josberco post on the tools. It's hypefury (not hypefuri)

    Here are 4 tools mentioned to help with Audience Building:

    1. ilo.so : Better twitter analytics
    2. hypefury.com: Tweet scheduling & auto engagement
    3. sparktoro.com: Audience intelligence & hashtags
    4. syften.com: Alerts on real time conversations in communities
    1. 1

      Thanks Michele for the heads up! One month using hypefury and still don't know how to write it xD

  2. 2

    Thanks for sharing! @josberco

    1. Follow accounts with 500 to 5000 followers that are your audience. Use sparktoro.com to find them.
    2. Turn on notifications when they tweet. Every time they tweet, be the first to engage. It drives a lot of visitors and engagements to have more followers.

    How about training an AI to do it for you? 🤔 We are creating our own AI social media manager that mimics your social media behavior through observation

    1. 1

      Thanks for the suggestion @liv_chua. It looks super cool and I'd love to try it.

      However, honestly, I would not be an ealy adopter. I'm a believer of genuine relationships and I would not let an AI manage something that can be attributted to my mouth. Those are the things that I say "do things that don't scale".

      Regardless, If the tech it's proven 100% reliable and you have social proof, I'd give it a shoot!

      Please, I don't want to discourage you! I'm sure you have your early-adopters. Keep looking for more of them and asking like you did in this thread. That's the way!

      Keep going!!

      1. 2

        Thanks for the feedback @josberco ❤️
        I like to think of Natasha as being an extension of myself by having her recommend posts to me through email so I don't have to do the manual labor of manually searching through Twitter 🙈 (plus there's always the option to disable Natasha acting on your behalf for those that don't want a bot acting on their behalf)
        If you know anyone that might be interested in being an early adopter, can you introduce them to me? Thanks again!

        1. 1

          Sure! I'll have you in my mind. In fact I'm going to share it with @Revgabba in case she finds your tool useful.

  3. 2

    Nice tips Jose!

    How would you talk to the press / journalist layer of the pyramid?

    1. 2

      IMO depends on the journalist / press. The 10% of journalists that influence the other 90% of the pyramid, those who really we want to publish our thing, they are looking to be the very first one to publish about your exciting new product, even before your launch.

      I would approach that 10% when you are in the MVP validation phase ."Selling" them that you want them to have the exclusive of publishing ahead of the launch, being the only one journalist and/or PR doing it (of course, you have to pick one, and if no-answer, go for another one, 1 by 1(You know, things that don't scale). Then showing some numbers and validation about your product and providing early access in the email or message you send to introduce yourself and your idea. Let them feel "important" and part of the validation process.

      For the other 90%, you can approach them after your influencer PR/journalist has already launched the post. They will follow, and probably even they will reach you instead of you reaching them.

      Take a look at this services too: https://presshunt.co/ https://onepitch.co/

      All being said, I never did it before myself. These are tips based on other's experiences and my own opinion... but I hope it makes sense to you. ;)

      1. 2

        Thanks Jose! Makes sense :) I’ll check out Presshunt and onepitch too :)

  4. 2

    Really nice summary. Thanks.

    1. 1

      Welcome! I'm glad you like it ;) Thanks!

  5. 2

    This comment was deleted 6 months ago.

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