I'm the creator of a money management app called Savings.
A few months ago, I decided to focus exclusively on marketing instead of development. At that time, my app was earning about $250/month. But in the month that just ended, my app earned $1,000. So I got to thinking, what exactly changed?
It turns out, the change can be summarized in one word: positioning
As a part of this marketing effort, here are things that haven't changed:
But what did change are:
As soon as I made the last two changes (doubling price, market no-subscription as a feature), my sales jumped.
What I need to do now is to drive traffic to my app. Most of my customers still discover my app through the Mac App Store, which is weak because it's all in Apple's hand. If you guys have any ideas on how to drive traffic to my site, I'd welcome any!