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5 lessons I learned from selling my 1st business

So, earlier this week I sold 3 products to a PE firm based in San Francisco.

If you want to know the full story behind the acquisition, you can read my earlier IH post 👉 How I Sold My First Business 🥳🥂

In this post, I lay out the 5 lessons I learned in a process that took 17 days, 77 emails, and 2 Zoom calls.

Enjoy :)

1. It’s easier to persuade when you have numbers 📊

Numbers, stats, and data points that indicate growth give you leverage in negotiations with an investor or an acquirer.

Without those metric, you're fighting an uphill battle in trying to convince an investor/acquirer that your business is worth what you say it is.

With those metrics, it's easier to demand/justify whatever price you want.

2. Don't let your ego get in the way 👤

It's not about you. It's about the business and your customers.

So when an acquirer/investor comes in with a better vision for your business, don't think of it as you lacking the ability to build it yourself.

Think of it as a partner joining you to grow your business better than you could've done by yourself.

3. Don't let the money make you short-sighted 👀

Keep both parties happy.

Come to a price that both you and the acquirer will be happy with.

A happy relationship = long term success.

4. The importance of building assets for wealth 📈

Stocks and investing of all kinds require lots of initial capital to make any meaningful returns.

A business can be started with \$0. And it's an asset that you can control the value of.

True wealth comes from ownership. Build something that you can own and then grow it— wealth will come.

5. The internet is awesome 🤩

I come from not a lot.

So it's still crazy to me that just by tapping on a keyboard, I could drastically alter my circumstances.

My end goal is generational wealth, and this is a great step in towards that future.

    1. 1

      thank you thank you Stefan - glad you find them useful :)

  1. 2

    Thanks for sharing, I'm in the middle of an acquisition process and this helped me a lot!

    1. 2

      No problem Ali!

      One advice I’d have for you as you go through the acquisition process is to get to a decision (sell or not sell) as soon as possible — Ideally within 2 weeks.

      A drawn out process doesn’t benefit anyone. It’ll be an emotional rollercoaster during the whole duration, so might as well get off the rollercoaster sooner than later.

      Hope that helps even more :) Good luck!

      (What product are you selling btw?)

      1. 1

        Oh, god! you just told me what I wanted to hear without me even talking about what I'm going through!

        TBH, I'm so indecisive about the acquisition, the acquirer is a giant company here in the MENA region, and they offered a good deal + monthly salary and a huge budget to manage the project.

        I know that what I'm doing is valuable to them, but I don't see the catch, the project is a community blog so it's not something that you expect to generate revenues in the short run.

        I now decided to hold it until next June, hoping that things will be clearer.

        thanks Antdke, this was super helpful to me, really appreciate it ❤

  2. 2

    Number 4 is great advice. I know it, but I needed to hear it again. Thanks-

    May I ask if you've cashed out or did you keep an earnings share of the company?

    1. 1

      glad you found it useful Nikola :)

      And I still have an earnings share

  3. 2

    Congrats mate. Agree that owning things and the internet are amazing ways to build wealth. (in theory, not from personal experience.. )

    1. 2

      thanks man! 🙌

      Oh, what happened in your experience?

      1. 1

        Haha nothing too dramatic. I owned and ran an ecommerce business including all the logistics side, and it was laborious (and frustrating) to operate. At least now I understand tech / digital only are the way forward!

  4. 2

    What made you decide to sell your business? Also, will you use your proceeds to build your next business?

    1. 1

      My acquirer’s vision for the biz was compelling + I knew that I wasn’t maintaining my products to the best of my ability. So having a partner to help grow it will make things easier.

      And not using the proceeds for anything soon but if I do start a new project then I’ll probably use it then

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