Just to contextualize a bit, I've been working with two friends on a lead generation product from 5 months. I dealt with the developpment for the firsts 4 months and recently started going full in on distribution and marketing.
Until then all we did was using our product (or our competitor's product) to reach many peoples on linkedin automatically. (if you'd like to take a look : https://sphaxx.co/)
It did not worked at all. We had like 30 installations of the chrome extension (the first part of the product) but no reccurrent user and even 0 feedback. Still, we kept going with this approach.
That's the only thing we did from the very start, hardly convinced that as the market was already there and our product free for now, it would not be that hard to get users to use our product.
We were wrong.
I'm sharing this post now because I've just watched the first 30 minutes of the Airbnb's cofounder Brian Chesky by Reid Hoffman and it very much felt like an eye opening videos.
I just realized how easy it is not to apply all the lessons you might have learned through any entrepreneurs's books, articles or videos.
As we got blinded by the preconceived idea that all we needed to do was to reach a massive number of people, we forgot two of the Sacred Commandments taught by Paul Graham our Holy Father which are :
I know those are redundant around here but I really wanna emphasize how easy it can be not to apply them.
So from now, I'm just going to radically change my way of dealing with potential users firstly by discarding automation for a more personnalized approach.
And keeping in mind that understanding the user's problem and just getting to know them more is really what matters for now.