5 Simple Rules of Starting-up.
If you are thinking of a creating a start-up - let me save you years of aggravation and money wasted with 5 simple rules:
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Do NOT start with the solution - start with the problem - solutions come from problems - not the other way around. People pay money for solutions to their problems, not your solution to something that is not a problem for them.
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The answer is always "why" - every aspect of your service, website, call-to-actions, pricing page - you need to have a written definition of 'why' for every aspect of your service in order to be optimised and successful. If you don't have reasons "why" for any part of your service - you will not be effective in serving your customer and fail.
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Define your target market by describing who the person is, and where they are in their daily journey. You need to find a way to deliver your solution to them right there and then - map out their discovery process and how they will find you.
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KISS - Keep It Simple Stupid. Less is more. People take the shortest path to get to a goal. Make it easy for them. REALLY easy.
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[Golden Rule] - You want something in life? You give it. You get what you give. Always be giving - it comes back.
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Love this post @swordfish_ai. Some great reminders for everyone. Starting with the problem and reverse engineering back from there is so key. I also love your golden rule. You only get what you give
This is great advice, @swordfish_ai. Another one I've been seeing (Adam Ferrier, Kristen Berman, Guy Kawasaki) is to stop listening to your customers. It's a bit provocative, but it might be on to something. When you start catering to your customer's every need, even the irrational needs, you can lose sight of your brand and become another boring cookie-cutter business.
Ehh...yes and no. You should listen to all and any feedback but decide what is important to take action on. IE. if 50 people all say feature x is really annoying about your product and they won't buy it because of it...you probably should listen to them..
I also recommend using smartlook or hotjar to see whats going on on the UX level of your users. This has also been something I only started doing late in the game.
Thanks for your comment I appreciate it :)
Haha yes, fair point - I assumed a minimum level of customer service was a given. Just might be worth challenging the dogma that you must respond to every email.
I also have have a issue related to my site of clothes of drug rug https://drugruger.com/ .How I resolve it.
Great list. There's a question that I'd suggest everybody should contemplate, even if it's maybe not top 5...
"Why am I the right person to do this?"
The answer to this question has always been very important to me. It helps with motivation, it helps with credibility, and it helps stay focused on some of your unique differentiators.
This comment was deleted 4 years ago.