💡 5-Step Framework To Update Your Old Content For SEO-Benefits
Updating old content pieces (not creating new ones) is the fastest way to boost your traffic and leads.
But now all your content pieces are worth updating. You need a content prioritization strategy.
Here’s a framework you need to use for updating old content →
Traffic/Lead →
Are these articles getting traffic (including Quora, social media, etc) or generating leads for business?
Relevance →
Is the content topic still relevant to your service or product?
Original →
Look for similar content pieces (almost the same topic). Merging this content could be a possible idea.
Freshness →
Are there any new case studies or survey data that can be added to the article?
Opportunity →
Look for articles that are ranking on the 2nd or 3rd page of Google. If there is good search volume for the keyword, this might be worth updating.
By considering these elements together, you’ll get a list of existing content to update for more traffic and better conversion.
NOTE: Never update your articles that are less than 6 months old.
Why 6 months?
Initially, it takes some time for the search engine to understand the topic and relevancy of your article and the process sometimes may take up to 6 months (not a fixed rule though).
That's all. Hope you got something valuable from this.
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