When thinking about startup ideas, you’ll have a bunch of ideas. With my previous company, my partners and I used a simple set of questions to choose between ideas. Now on my new journey, here’s a revised way of choosing my future idea. Note: Every time I’ve written “we” I really meant “I”, just to feel better with myself :)
While 5 are self explanatory, the one criteria that’s probably raised some eyebrows was #4. Here’s what I mean by it. From the perspective of the user, software can interact with the user in two ways:
Criteria #4 asks to assign weights for each of these user interactions. The more you’re leaning towards the Tool company - you’re providing a solution that deals with their external world - and you’re judged by a clearer set of metrics. It’s often easier to iterate - if you talk with your users. On the other hand - there’s something magical with a company that deals with interaction #2. Harder to figure out, but can connect with many different people.
What criteria to you use to judge your ideas?
BTW - I’m working on my writing skills and would appreciate your constructive inputs via DM/comments below.