The few words that make up your headline will be the most important words on your homepage.
I've spent a lot of time in the last few months reviewing landing pages, in preparation for the launch of everypage. Each time I see a new landing page, I'm reminded of how important the hero of a landing page is. So I thought I'd share some of my insights and learnings, starting with the headline which is just one part of the hero.
I hope these tips and the good vs. bad examples help you and your headline to engage your readers. I'd love to see your headlines, feel free to share with me on here or email :)