81% click rate on Gmail ads

(From the latest issue of the Marketer Crew Series)


  • YouTube Music launched audio ads. As it's starting out, there's an opportunity to get exposure for much cheaper as compared to their "traditional" ad formats (for YouTube, it's in-video streams)
  • Instagram recently made "guides" available for everyone. "Guides" are basically articles inside Instagram. There are speculations that they'll soon change their search bar, so you can actually find those guides...turning Instagram into a mini search engine.
  • Facebook Rights Manager is a tool where, if someone posts your images/videos, you'll get notified of it & you can decide what to do (block it, add an attribution to the picture/video, "collect ad earnings" from things like in-stream ads and so on)
  • Checkout this Google Sheet with a list of 363 questions that VCs and investors ask founders.
  • Running out of SaaS ideas. Go to Zapier integrations and choose any idea to work on. For example, Tweet.photo did the same - Picked up something that Zapier is already doing - Automatically post your Instagram photos to Twitter - Acquired for $30K ($10K in cash + $20K cap based on sales for next 2 years) - Started in 2018
  • "Customer service shouldn't be a department. It should be the entire company." That's the level of Tony Hsieh's vision. (RIP Tony Hsieh of Zappos.)
  • 👉 Classified Ads are paid ads that support Marketer Crew and are sent to our 2500+ subscribers each week. Book now →


81% click rate on Gmail ads

You may be wishing to get that high CTR. But in reality, this percentage of people are not opening your landing page. This is the percentage of people who click on the ad (to open the email), not for the click.

In other words, Google is charging you for Gmail users feeling of being 'done' by opening every email.

Get viral by making fun of Twitter's "disputed" footers

Read more by clicking above link to see how brands are making fun of it. 

Get new users by linking your product on competitors' feature requests

If your competitor lacks a feature that you have, some of their users may be primed and ready for your product.

Get new customers by keeping an eye on your competitors' feature requests and letting the posters know how you can help.

Rhys Diab of Program Tree posts on his competitors' feature requests and often gets between 10 and 20 trials from it.

In his posts, he links his product and mentions how his feature(s) could solve the poster's problem. But he's also honest about its limitations in relation to his competitor's product, which adds a degree of trust.


  • PickingPal - Achieve 100% order picking & shipping accuracy through the use of barcode scanning. Never send out an incomplete order or the wrong items to your Customers ever again! By @iammike

  • encaptiv - the ultimate audience engagement platform for virtual, hybrid and in-person presentations & events by @1simplesoul

  • https://www.coldiq.com/ - curated roadmap of the best free resources to learn cold outreach by @MichIQ

  • https://livingideas.io - Single page inbox for all your custom domain emails by @Cypherhub_OU

  • Found.dev - find the best developer and developer jobs worldwide by @antsanchez

  • Appveen We help IT teams rapidly build backends for modern applications @rakeshb

  • P42 - JavaScript code modernization for GitHub repositories by @lgrammel

1. How Fathom was able to overcome huge DDoS attack sending upto 500,000 throttles per minute.

2. The tech stack of a one-man SaaS

3. Getting lucky with posting on Hacker News (backed with data)

4. How to run a Ponzi scheme for tech people

5. Building $1K to $10K MRR micro SaaS products around Twitter audience/Twitter APIs

💌 Subscribe: https://www.indiehackers.com/series/marketer-crew
💰 Become a Sponsor: Check available time slot now →
🏷️Book a Classified Ad: Book now →
🐦 Twitter: https://twitter.com/falakdigital

  1. 1

    What the hell! So much value in a single post - love it.

    1. 1

      Thank you man.

      First I thought you are mocking this post.

  2. 1

    I will usually avoid these type of posts. But I was in for a treat in your post. Neat presentation and quality links. I learned couple of things. Thank you

    1. 1

      Just ❤️❤️❤️ for your appreciation.

  3. 1

    Thanks for the shout-out/mention Falak!

Trending on Indie Hackers
I watch how IH is turning into a marketing sink, and I feel sad :( 57 comments Bootstrapped my SaaS to $20,000 MRR. AMA! 43 comments Acquisition Channel Opportunities: BNPL, cat-and-mouse SaaS, Twitter Spaces 7 comments Bootstrapped a Shopify app to 500+ paying clients with an MVP. AMA! 5 comments Isn't this fishy? 4 comments How to bootstrapp a printing and reporting solution to $1M ARR 1 comment