90+ Marketers share how they craft winning subject lines
The best practices around Subject Lines become and even though they might be a good point to start with subject line copywriting, they are not enough to craft winning subject lines. Why? Because they do not acknowledge the context and relevance wholeheartedly.
"The only point of a subject line is to get open.
This best practice is very misleading and wrong. The main objective of an email should be for the recipient to take action - whether that is visiting your website, downloading an eBook, watching a product demo, etc."
-Emily Carroll, Marketing Coordinator, Drive Research
So, in this ebook that we co-wrote with Ekaterina Howard, we analyze the pros and cons of these best practices, and how we can level up our subject line copywriting game. We have also designed a framework that can help you convert your regular subject line ideas into winners.
How's the framework going to help:
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Brainstorm subject line writing approaches and variations for all your future campaigns
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Tips from email marketing experts on how to optimize your subject lines
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Understanding what makes and breaks a subject line for a better grasp of the situation
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To get access to this framework and to know the story behind this framework, check out our ebook.
