4 content strategy rules I've learned the hard way
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Don't expect one type of content to accomplish different goals.
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Use different platforms for different goals.
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Always drive everything back to a platform you own.
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Creator burnout is a symptom of poor strategy.
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#2 is a good one.
Thanks! This is something I learned the hardway.
I can agree with all of those points except the last one.
I guess it really depends on how you're using the word "strategy" in context. For the rest of the points, it seems you're talking about content strategy. But burnout is a matter of sustainability in your work + personal health.
It took me a long time to figure out my personal productivity ebbs and flows before being able to understand what brings me to the point of burnout.
I see content strategy as something you can (and likely should) shape around your individual capacity. The best strategy is the one you can keep up with, even if it's 1/4 (or 1/10) of what your competitors are pushing.
Yea, that's a great ideal. I think it's very easy as an entrepreneur to constantly want to push your limits.
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