A follow up to not quitting
A follow up to this not quitting a job and getting a job post. So this 👇 is for you if you're tired of your recent product failure and want to quit.
For all categories, Amazon averaged 25.9 days from search to purchase, while Google's timeframe was shorter, 19.6 days. Source.
Means: on average it takes a buyer 30 days after they start looking for a product. And who knows how long it took them to search after having this idea on their mind.
So: Had this in mind [X days (or months) later] comes out to search [1 month later] purchases it.
On a similar read, which btw I'm not able to find now, it takes 3 months before a customer purchases SaaS. This means I saw your product today and decide whether it's a good fit for me in the next couple of months and then buy, not immediately.
This is average. I might buy your product after 6 months. But you know what? That won't happen!! Because you have quit, trying ONLY after 4 - 5 months and now when I want your software I can't buy it. There's literally no way I can buy it, you have shut it down.
From the source above you can see people buy from sites they see on Google after ~20 days. Again, sites on Google have been there for months, in many cases years(!) and have made serious efforts into being there. If for them it takes 20 days to make someone buy, think about you, you're a nobody, seriously.
Short term in indie making is a year, at least 6 months. If you're not even ready for a commitment as little as that then don't start at all. Get a job and then do whatever you want.
This is very true a lot of people quit too quickly as well as pivot too fast. You need to let enough time to pass by for people to think etc.
Having said that though it's hard to know based on product market fit if it's taking too long you don't have product market fit but quiting too quickly and maybe you did have it. Not sure how to think about this lol. What do you guys think?
From what I have seen on IH, it is very quick. I see a product, try them and then on a later period, I have this habit of revisiting them. All I see is temporarily closed or a redirection to something else.
From observation, statistically and personally I think product makers should hold on a little longer. There is no right time, one has to see it for themselves by waiting, not quitting.
I'll say the thing happening with me right now. I saw a product 4 - 5 months back, after a month or two I subscribed to their free plan. Now, I'm planning to upgrade to their premium plan after a month from now because that's when I need it.
I'll also tell you this is an established product. So if some IH user is coming up with a product, has a crappy anonymous username (fine!), he/she has no online presence so far and expects me to buy from them? Sure, I can. But it'll take months of time to trust them and their product.
Is there a correlation between the product price and the average # of days it takes to purchase? I can imagine the timeframe would be shorter for a product worth $5 vs. $95.
Yes, there is a correlation between product price and decision-making timeframe. This study shows an average across all their categories from high-ticket electronics to toys and games.
Good advice... Thanks