Define the goal.
"A landing site is your business's first impression."
What impression do you want to give?
In my case, I want the visitor to think: what an innovative solution for such a common problem. I should try it
Choose what type of landing site it is.
"Is it a homepage, persona landing page, or a product page?"
For me, it is a product page. I may focus the copy on the features and the product's screenshots.
Think about the visitor
To explain my product, I will follow this template:
• What is the product?
• Who is it for?
• What it offers?
• An overview of the features.
• What makes it special?
• How can you get started?
• FAQ section
Tell a story with your CTAs
Alternate different types to maximize conversion.
• Informational CTA: prepare your offer.
• Redirect: to your other products.
• Main CTA: be providential.
• Alternative CTA: to give additional information.
• Contact CTA.
Content verticals
Answer these 3 questions to pitch your product.
• How will you increase desire?
• How are you making it easy for the visitor?
• How will you avoid confusion?
I suggest having at least 3 answers for each question and include all of them in your copy.
Identify the top-selling points
Imagine yourself pitching to your ideal buyer.
What arguments would you use to persuade them?
• Reinforce the importance of the problem you solve.
• Compare your product against other solutions.
• Share what you love about the product.
The mystical value proposition
"A value proposition is a quality (adjective) plus a benefit to your user."
Brainstorm some ideas. For my newsletter, these are the top 3:
• Meet your ideal customers.
• Write more engaging content.
• Save time with better information.
Talk about competition
There are 2 levels of competition:
• Alternative solutions to the problem
• Competing products
Focus on the first one and If you talk about the second ones, always do it in positive terms. Highlight their benefits as if it was your own product.
Closure
Think of a movie, and how important the end is. They usually offer you a happy ending.
Consider giving your visitors a gift that partially solves their problem.
About you
While in business is usually not about you. Consider sharing a small paragraph about you and what makes you passionate about what you are building.
It inspires trust, sympathy and may create unexpected, exciting business opportunities.
BONUS: Tell a story
Inspire a vision in your customer of how their life would look with your product.
What I learn about landing site copywriting in an hour.
10 tips to write your own landing site copy.
A thread based on the amazing guide by @Julian
Define the goal.
"A landing site is your business's first impression."
What impression do you want to give?
In my case, I want the visitor to think: what an innovative solution for such a common problem. I should try it
Choose what type of landing site it is.
"Is it a homepage, persona landing page, or a product page?"
For me, it is a product page. I may focus the copy on the features and the product's screenshots.
Think about the visitor
To explain my product, I will follow this template:
• What is the product?
• Who is it for?
• What it offers?
• An overview of the features.
• What makes it special?
• How can you get started?
• FAQ section
Tell a story with your CTAs
Alternate different types to maximize conversion.
• Informational CTA: prepare your offer.
• Redirect: to your other products.
• Main CTA: be providential.
• Alternative CTA: to give additional information.
• Contact CTA.
Content verticals
Answer these 3 questions to pitch your product.
• How will you increase desire?
• How are you making it easy for the visitor?
• How will you avoid confusion?
I suggest having at least 3 answers for each question and include all of them in your copy.
Identify the top-selling points
Imagine yourself pitching to your ideal buyer.
What arguments would you use to persuade them?
• Reinforce the importance of the problem you solve.
• Compare your product against other solutions.
• Share what you love about the product.
The mystical value proposition
"A value proposition is a quality (adjective) plus a benefit to your user."
Brainstorm some ideas. For my newsletter, these are the top 3:
• Meet your ideal customers.
• Write more engaging content.
• Save time with better information.
Talk about competition
There are 2 levels of competition:
• Alternative solutions to the problem
• Competing products
Focus on the first one and If you talk about the second ones, always do it in positive terms. Highlight their benefits as if it was your own product.
Closure
Think of a movie, and how important the end is. They usually offer you a happy ending.
Consider giving your visitors a gift that partially solves their problem.
About you
While in business is usually not about you. Consider sharing a small paragraph about you and what makes you passionate about what you are building.
It inspires trust, sympathy and may create unexpected, exciting business opportunities.
BONUS: Tell a story
Inspire a vision in your customer of how their life would look with your product.
Thanks to @Volkan who shared valuable resources to write effective copy including his SaaS Pages templates
And if you want to read more advice on bootstrapping a startup give me a follow. Also, your likes are very much appreciated :)