I´m starting to get the feeling that a small community backing a project may be indispensable to gain traction on a new IH project.
SEO is becoming impossible even for niches, with BS blogs taking top spots. Ads get expensive quickly and could slowly kill any startup even well funded. PH and the like are a hit or miss. So that leaves communities.
What are the main platforms out there to start a community and how do you promote them? Maybe it goes all back to step one if you cant grow a small community to support an idea.
I personally like Slack and FB groups, they are easy to get going and most people are aware of how they work.