The Mom Test by Rob Fitzpatrick - Summary & Notes
One might argue that one of the most important activities in a business is customer development and research. Skipping that one step can cause years of misguided work. The Mom Test teaches not only how to ask questions, but it teaches how to build the correct questions. I would have saved countless years of wasted time if I had read this book years ago. I recommend it to anyone who wants to build what customers want.
nucks.co