A Visual Personal Finance Scenario Builder - Two Landing Pages - B2C and B2B

Hey there - relatively new to IH.

We've built (and close to launching) and web-based visual scenario builder (think Lucidcharts meets Zapier). We started as a B2C product with a very family-centric demographic and have had a landing page up in this space for quite a few months. Non-paying conversion is at 6.87% (326 of 4746).

We've since started to focus on a B2B version for financial planners and small business owners. Early days but non-paying conversion is lower so far at 1.24% (2 of 162). This one is meant to be more professional - but I'm also trying a "softer" look. I don't want us to look like yet another boring, stock photo-ish, finance/accountant site.

Looking for feedback on the B2B version. Is the B2B site too unprofessional?

B2B Link: https://subscribe.whatifi.io/for-business/ (also doing split testing)

Looking forward to any thoughts.