There are currently 483 founder interviews on Indie Hackers. I've read and analyzed all of them and identified the top 30 acquisition channels mentioned. (See Zero to Users for more details.) I'll be reviewing one of those channels each Thursday.
We have software directories for this week. Software directories are simply websites that list tools by a specific category or type. I've seen them mentioned across many Indie Hackers interviews.
Here's an example from David Cacik of LiveAgent ($300k/month), a help desk & customer support tool:
We've tried hundreds of growth hacks and failed with most. If I were to pick the ones that work best (with the most ROI) I would go with… [b]uilding an online presence by registering your product at software directories/comparison websites; gathering reviews, utilizing their PPC/lead generation programs and promoting the social proof. This practice has been the single most ROI positive hack we've done…
There are a few general-purpose software directories like Capterra, G2, and GetApp. Martial Arts on Rails ($5k/month) sells management software for martial arts facilities and gyms, and they've seen success with one of these directories:
After a couple of months I started running ads on Capterra, a search engine for business software, where I am now ranked first in searches for "martial arts gym software". This has become my strongest source for conversions. I was initially spending around $180 a month on Capterra, and it's now closer to $400 a month. Currently, Capterra and organic search results are the main acquisitions sources for my business.
There are 100s of directories, and sometimes finding which ones bring traffic and users can be a matter of trial and error. Consider the example of Tettra ($61k/month), an internal knowledge based tool for teams:
We also posted to all the typical directories like Stackshare, Siftery, Capterra, and Alternativeto. As you can see in the chart below, only Betalist and Alternativeto ended up driving any significant traffic.
AlternativeTo is another popular website directory that more than one founder has found success with. Phil Manavopoulos of Doorbell ($3k/month), an app feedback tool, used it to find his first customers:
I submitted Doorbell to comparison sites such as AlternativeTo that led to my first few signups.
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