Want to get more paying users? I've analyzed over 3200 marketing articles over the past week and identified the top 3 acquisition channel opportunities that can help you do just that.
Thanks to a new bipartisan bill introduced in the Senate and the House, dramatic changes may soon be impacting App Stores. As an app developer, this bill would place limits on Google's Play Store (3.1M apps) and the Apple App Store (2.1M app) and allow you to:
The opportunity: If this law passes, it will open up a lot of new gaps for indie founders to fill. You could create new app stores, app-store-friendly external payment integrations, SaaS for price promotions and so on.
The news: According to SenorTower, the leading source of performance metrics in the mobile app ecosystem, TikTok was the most downloaded app in July for the 6th month in a row with 63M installs. Also, according to AppAnnie, the first company to offer a mobile performance suite that provides app market & advertising analytics, TikTok was the most downloaded app in 2020. The app is crushing Instagram, Facebook (53M installs) and others in download numbers.
All social media apps are trying to be TIkTok-like: The latest on the list is Reddit. The social network has quitely rolled out a TikTok-like video feed for iOS users.
The opportunity: Short video as a format is becoming extremely popular. The nice thing about it is reusability; you could make a vertical video and then re-use on Instagram, YouTube, TikTok and Reddit in order to gain more organic reach.
Can you demonstraate your app value on a video, in 15 seconds or less? Think about before-and-after i.e. the beginning of the vieo would be the before (unideal) state and the after (the end of the video) would be the perfect state of the user.
Apparently, online gambling companies like Stake and Roobet are doing this. This practice has gotten so widespread to a point where Twitch announced they're forbidding streamers from posting referral links to gambling sites.
If you're creative enough, however, you can also use Twitch to promote a SaaS product.
How to use Twitch for promoting SaaS: Find a way to turn your SaaS into a game and get Twitch streamers to play it.
For example, if you have a tool for scheduling social media posts, you could make a wheel-of-fortune-like game which will showcase viral social media posts from the past month. After the wheel stops on a post, it could show more details about it, like the number of likes, comments and why it got popular.
The opportunity: Take simple gaming mechanics (like wheel-of-fortune, slots and other casino-like games) and replace the content with something relevant to your niche. Then partner up with relevant streamers and get them to play it, giving them an affiliate or sponsorship revenue in the process.