This week I've done the hard work for you, analyzing over 1500 tech/marketing news from last week and identifying 3 opportunities that can help you acquire more users from new/existing acquisition channels. Here they are:
In my research on user acquisition channels that work consistently for founders, I found that app stores were the second most mentioned channel for getting new users. Here's a major, recent opportunity for one of the biggest app stores in the world:
The news: Apple just released a new ad slot to help your app reach a wider audience.
Where does it appear: Right on the search tab "which sees millions of visits from Apple device owners every month". According to Apple:
The opportunity: When a major network releases a new ad slot, there's a temporary period where first movers are able to get lower cost per clicks (CPCs). And if you're one of the first people to make things work, you'll also get the Matthew Effect to work for you. The Matthew Effect, for those unaware, is sometimes summarized by the adage "the rich get richer and the poor get poorer".
Easy to get started: It's pretty easy to test the waters with this new ad placement. There's no minimum spend, and you don't have to make any new images/text. This ad slot takes your app title/description/images and uses it for the ad. The ad listing then appears like a regular search listing.
Tracking installs: Unlike with Facebook, here you can use Apple's proprietary tracking to see how many users came from your search campaign. This comes handy after the ATT update, where Apple made it harder for third-party networks (like Facebook) to attribute mobile app installs to ad campaigns.
A "bonus" opportunity: Apple has also announced search suggestions, hoping people who type broad keywords into their app store will narrow down their search options. Expect organic search traffic on the app store to increase if this works out.
The stats: TikTok is now the most downloaded app on all major app stores for a second month in a row.
Two engagement options: You can get exposure on TikTok by either creating organic, viral videos (which are unpredictable) or running ads(more predictable). Unfortunately, you don't have much control over who sees your post in terms of specific location. You can, however, choose a specific country or a state, but not a city.
Fortunately, last week, TikTok made it possible to do targeting by a city for the US. You can now target all 210 DMA regions separately, meaning you could show your ad to a small city like "San Angelo" up to a larger city like Philadelphia.
The opportunity: If you're an agency with local clients, this update just made TikTok a viable channel for you.
For SaaS/app founders, ask yourself: Do you have a separate feature in your SaaS/app that's relevant to a specific US region? Local marketing can be powerful and if you can find a way to integrate it in your startup, you could unlock a whole new growth channel.
What this means for you: A lot more people will be exposed to the 'live audio' concept which allows people to broadcast radio-like shows. Expect Facebook to also roll out live audio rooms for Facebook Groups in June or July.
More reach: Twitter has also pointed they'll feature live rooms as stories and will also add a border around a person's profile indicating the are currently live. In other words, Twitter wants to make it VERY noticeable to your followers if you're running rooms.
The opportunity: If you ever wanted to reach more of your Twitter followers, try using Spaces. The overall reach on Twitter is really low and using Spaces will give you: a) higher overall reach among your followers b) higher visibility for your ordinary tweets if those followers engage.