Want to get more paying users? I've analyzed over 3200 marketing/tech news over the past week and identified the top 3 opportunities to help you with that:
The news: Twitter has published its Agency Playbook, a checklist on how to run a successful campagin on the platform, with some pretty interesting insights on creating Twitter ads. Some of these insights were about Twitter in general but can be used when creating organic posts as well. Here are some of Twitter's best practices:
The opportunity: According to Twitter, their users are 53% more likely than the average population to buy a product first (i.e. they're early adopters). If you want to get started on the platform but don't know what to post, these are some good ideas directly from Twitter to start with.
The news: Business Insider has published an interesting article on the rising ad costs across platforms. They talked with various agencies, trying to estimate the year-over-year increases of various platforms:
The bad news: Yes, ads are getting more expensive.
The opportunity (and good news): There's an interesting correlation between not-so-popular acquisition channels and the increase in cost. Amazon and Snap were at the bottom of the list, for example. I couldn't get any data for Twitter or Microsoft, but my guess is that it's between 50 and 80 percent as well.
If you want to pay less for ads, it might be a good idea to include a less popular platform in your mix if you're a bootstrapper. We'll cover one "less popular" platform in the third post, which is actually way bigger than you think...
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It's not retail. It's not the cloud. It's ads.
The news: Amazon's ads business has grown by a whopping 87% year-over-year and netted more than $7.9 billion last quarter. Just for a comparison, here's how much Snapchat, Twitter and LinkedIn made in ads last quarter:
Amazon made more than all of these 3 combined in the last quarter. Think about that.
The opportunity: Amazon Ads is a huge paid acquisition channel. Fortunately for us, it's self-serve (available for all to register) and most of it is performance-based, meaning we can directly measure the ad performance after creating an ad.
Can you use Amazon to promote digital products? Yes. Just type "antivirus" or "learn German" into their search bar and you'll see a bunch of sponsored posts. A lot of (e)books also promote themselves using Amazon Ads (just type 'self improvement' for example).
You could create a combo, for example, where you sell a small kindle e-book along with a software license. When people buy the e-book, then they get the license for free. You can then promote the e-book using Amazon Ads, bidding for relevant keywords in your niche.