Indie Hackers Growth January 19, 2021

Acquisition Channel Opportunities: YouTube's New Search Results, LinkedIn, TikTok

Darko @zerotousers

Want to get more paying users? Take a look at the acquisition channel opportunities I discovered this week:

  • YouTube's New Search Results: Yep, YouTube just launched a new type of search results, making videos easier to discover;
  • LinkedIn stories: You can now drive traffic to your website with LinkedIn stories;
  • TikTok is king: TikTok surpassed Facebook in time spent per user and is probably the best social network for organic reach right now.

1. YouTube Just Made It Easier to Discover New Videos With Hashtag Search Results

Breaking: recently launched dedicated hashtag result pages. Here's a live example. This is just a beginning, and according to SEJ's article YouTube says it will continue to make updates to hashtags.

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What this means for you: Two things:

  1. Adding hashtags to your new/existing videos will make them more discoverable

  2. YouTube is currently featuring popular videos on their hashtag pages, but Matt Southern of SEJ notes there are chances they will follow Twitter's playbook:

"YouTube would do well to take notes from Twitter, the social network that pioneered hashtag search. What initially made hashtags work on Twitter is the way they allowed users to follow topics in real-time." -

Keep an eye on this space.

2. LinkedIn Now Allows You To Drive Traffic to Your Website Through Stories

Word on the street: LinkedIn just launched the capacity to add links into your LinkedIn stories. This option will be available to company pages, as well as profiles with at least 5,000 conne*ctions.

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What this means for you: If you have an active & engaged LinkedIn presence, this is worth trying out. LinkedIn launched stories worldwide just 2 months ago, and as you probably know, platforms that add new features give a temporary boost and extra exposure to people using them.

Who knows? You might discover that your LinkedIn stories suddenly drive you more traffic to your site than your posts.

Like what you're seeing so far? I publish 3 new acquisition channel opportunities like these each week. Subscribe to get notified for next week's post:

3. TikTok Just Surpassed Facebook in Time Spent Per User

The numbers: Time spent on TikTok is up 325% year-over-year. Let that sink in. TikTok is also expected to hit 1 billion monthly active users this year.

What this means for you: Going viral: If you search Twitter for keywords like "tiktok woke up followers", you'll see a lot of recent examples of how a single video got people thousands of new followers. One recent examples is Jack Appleby, who got from 20 to 2001 followers overnight with a single video. Try doing that on Instagram.

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Is TikTok relevant for your business? Let me know in the comments below.

  1. 2

    Perfect! I will try some of them :-))

  2. 1

    I just got on TikTok and I'm planning on creating more content there. I think there is a MASSIVE opportunity as most people still discount it as a silly app for young people. Yet, I've seen some creators gain massive following simply by sharing the journey and tips about their business. The algorithm certainly allows for insane organic reach.

    1. 1

      Curious if it’s B2B or B2C related?

      1. 1

        It's more educational. Sharing my 12 Startups in 12 Months challenge which I'll be completing using no-code tools. Hoping to spread the word about no-code and inspire others to take action. In that way, the younger audience in TikTok is actually perfect

  3. 1

    Do we need to add the hashtags to the title of the video or in the description?

      1. 1

        I think the best is: Most general tags going in the title, more long-tail ones in the desc.

  4. 1

    I will definitely start hashtagging my videos from now on. Thanks for that tip.

    1. 1

      At the moment YouTube shows these above the video title, but there's a chance they'll also start showing on them under recommended videos, ordinary search results and so on.

      1. 1

        I just went back and added hashtags to the video descriptions on my What Is A Farm? channel. Looks like they only show the first three hashtags above the title.

        I wonder if there's a sweet spot in terms of the number of hashtags to use for optimal exposure. If I use ten hashtags on a video, is that just ten times as many pages I might show up on, compared to using one? Or is there a point after which you get penalized for having too many hashtags?

        1. 1

          Interesting question, hope someone with more expertise on YouTube SERPs will be able to answer it.

      2. 1

        I hope so. YouTube is notorious about promoting the winner-takes-all mentality.

  5. 1

    Not yet, but I'm seeing older folks get on TikTok, so I think it will be soon.

    1. 1

      I'm not sure they're the type of older folks I want to target though :))

      1. 2

        Well...I've been seeing a lot of older people trying to imitate the younger ones, not a good idea.

        1. 2

          Nothing like a 50-year old doing "I'm a salvage, classy booty nasty" dance.

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