Want to get more paying users? I've analyzed over 1800 marketing news from the past week, identifying the top 3 opportunities for founders that can help you get more paying users. Let's get started.
Google finished their Marketing Livestream last week, where they announced a slew of updates. Here are the most relevant ones if you're a founder:
The opportunity: In my Zero to Users report on acquisition channels that consistently work for founders, I've noticed that most people who succeeded with Facebook Ads used custom/lookalike audiences. If you're one of them, you'd definitely want to try Google's Custom Audiences, now that they're available to everyone.
There are also a lot more opportunities depending on your niche so take a look at the full overview of newly released features/ad extensions to get a better feel of what you can do.
It's called LinkedIn Event Ads.
Where will those ads appear: Right in the LinkedIn event feed.
Can I measure the results of those ads? Yes. LinkedIn has also released an analytics tool, where you'll be able to see the reach, engagement, and firmographic makeup of event attendees.
The opportunity: Rishi Jobanputra, a senior director at LinkedIn, said that 60 brands created virtual events ads during the beta. Compared to LinkedIn’s Single Image Ad format, event Ads reduced cost per registration by an average of 40%. However, its important to note this number only occured during LinkedIn's testing - it might change now that the ad format is rolling out globally.
"There are now more than 5 billion searches on Pinterest every month." That numbers comes directly from an article by the Pinterest Engineering team.
Non-branded: 97% of Pinterest searches are non-branded, according to an advertising guide released by Pinterest in 2020. This means that people search for "small handbag" rather for a "michael kors handbag", using Pinterest for discovery.
The opportunity: I was aware that Pinterest was a big search engine, but wasn't ware it was that big. Compared to Google, they're still pretty small (Google does approximately 3.5 billion searches each day), but still, 5 billion is definitely a figure to keep your mind on before deciding to invest time on the platform.