Want to get more paying users? I've analyzed 1500+ marketing news over the last week, identifiying acquisition channel trends that can help you do just that. Let's get started.
"Podcast advertising will grow as much in the next two years as it did in the past decade."
This was the conclusion of a recent IAB article, where they analyzed trends in podcast advertising.
Podcast advertising revenues climbed to $842 million in 2020, up from $708 million in the year prior.
The opportunity: When podcasters grow their audience, advertisers who place advertiseemnts on their content typically grow as well. Here are some additional stats on the types of ads that seem to work, according to the IAB report:
Have you thought of advertising your SaaS/service/store on podcasts? If not, now might be a good time to consider.
Yelp has just announced new updates to their ad platform. Here are the 2 updates you should care about:
The opportunity: With these updates, Yelp has removed the barriers to advertising on Yelp. You can now advertise on Yelp in a very similar way you do on Facebook.
For example, if you own a software development firm, you can now target the entire US via Yelp, and also target people who engaged with other software dev. firms and those who searched for those types of companies on Yelp. Previously, you could only advertise to people who lived close to your office location.
This is pretty powerful and can unlock Yelp as your next major acquisition channel.
Sprout social has analyzed posts from its 20,000+ customers to discover when people on various social media platforms (Facebook, Instagram, Twitter, LinkedIn) were most engaged.
The conclusion: Weekends suck. Work days rock. But you probably already knew that. Sprout Social has also analyzed the best times to post across 9 different industries:
Travel & Tourism
The opportunity: Many of the "best time to post" articles are outdated, so it's handy when there's an up-to-date article from a company with a big enough dataset. Plus, engagement rates on social media sites are low, so this kind of data always helps.