Growth January 20, 2020

Add a call-to-action to your post-purchase confirmation page to boost retention

Growth Bites @growthbites

To increase product implementation and retention, add a call-to-action to your confirmation page, directing users to the next step in implementing your product.

Talia Wolfe did this for a client and saw a 39% increase in the implementation of their product. By simply adding the text "Download Now" and an arrow on the confirmation page, more people actually downloaded and used the product — this resulted in more opportunities for the customer to find value in the product, recommend it to others, and make future purchases. And this doesn't only apply to downloadable products. For example, you could direct students to the first module of your class or show users how to get started with your SaaS.

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