Growth February 13, 2020

Add a signup perk to the end of an already popular blog post to boost conversions

Growth Bites @growthbites

Upgrade your content by adding a signup perk to the end of a popular post and increase your conversions.

This simple strategy instantly increased Brian Dean of Backlinko's conversion rate by 785% in a single day, jumping from 0.54% to 4.82%. He began by identifying his most high-traffic piece of content and determining what resource or addition would make this content better. He chose to add a checklist as a signup perk below the post, requesting users' email addresses in exchange for access. Signup perks could be anything from a checklist that supports the original post to more detailed information about the topic.

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