Growth March 6, 2020

Add FAQs to your signup flow to boost conversions

Growth Bites @growthbites

Sprinkle FAQs into important areas of your signup flow to decrease churn and boost conversions.

After Dominic Monn of MentorCruise ($700/mo) began placing relevant FAQ snippets and links to his FAQ page in his signup flow, conversion rates doubled and 20% more people stayed on after the trial period. Another option is to use tooltips that present useful FAQs in hover boxes when users mouse over them. This way, you can inform your users while also keeping them in the signup flow.

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  1. 1

    Are there any examples of this in use?

    1. 1

      MentorCruise was doing this a few months back and they got good results from it — check out their signup flow. I assume they're still doing it but I could be wrong.

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