Growth December 10, 2019

Add narratives to your blog to engage your readers and grow

Growth Bites @growthbites

Include a narrative in your blog posts to keep your readers reading and grow your audience.

When Alex Turnbull of Groove ($500,000/mo) compared blog posts with a clear narrative element to "no-nonsense" blog posts without one, he found that narratives made people 300% more likely to scroll to the bottom, with 500% more time spent on the page. This higher perceived value can quickly translate to growth. He recommends these four tips for adding storytelling to your content:

  1. Lead with dialogue.
  2. If you don't have an interesting story, offer a fictional one (but let readers know it's made up).
  3. Focus on emotions.
  4. Use a photo that relates to the story.

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  1. 3

    Ohhh I love this example. You definitely gained a new subscriber from me. 😁

  2. 3

    @nayamoss thought you might find this tip useful

    1. 3

      This is great, thanks. I also made sure to subscribe!

  3. 2

    Great article! Thanks for sharing

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