Advanced Version, Marketing or Blog: What to do next?
I recently launched my first product: Vim for VSCode.
I have various ideas for next steps. They'll all important, but I'm not sure which one should come first:
- make an advanced version of the course and do a big launch
- spend time marketing current product
- start a blog and do content marketing (wise advice from @momoko)
What advice do you have? What approach would you take?
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What was the main feedback you got from people who did the course? Perhaps they have some clues for you about what would make sense next.
Otherwise - personally, I've been riding the wave of my email course since May and it keeps growing consistently. Vim for VS Code is evergreen. Personally I'd focus on growing an email list so that when you launch the next thing, you can do it both on Twitter and to a highly niche email list of developers who're vim-curious.
Also - these is a bit of a difference between blogging vs content marketing in this sense. Blogging with a bit of an SEO mindset would help get constant traffic to your website and allow you to start growing passively.
IF you wanted to do some content marketing, this would be more akin to email course, industry study, interactive content, etc. Something that could go "viral" within a niche of people. The blog posts I suggested are mostly so you can start a slow-ish journey of getting people to your site via google instead of Twitter :)
Those are my thoughts! Personally I'd milk the mini course and grow the list, but that's based on me not knowing what the feedback has been from it.
Most has been positive! A small number of people have asked about an advanced version.
That's a really good point! I think the launch would have gone better if I had a larger email list. Right now, it's about 200 people, plus 300 or so thanks to the Vim for VSCode course.
Ah! I confused the two. Thank you for clarifying!
Yeah, I think this makes sense. There's so much I can do with getting this in the hands of more people and then down the road, I can create the advanced version (if it makes sense based on feedback). Thanks a ton for the lengthy feedback and response! :) Really appreciate it!
Sure! As always it's just my opinion, I've never sold a big course before so take it with a grain of salt ;)