Hi everyone, we are currently in the midst of launching our closed Alpha. We are building an advertising banner generation platform. And I'm currently wondering at which point, does it make sense for a product to start investing into AdWords campaigns?
Would you wait to have at least an open Beta?
My main objectives here is to qualify and test some wordings, qualify my base audience regions, and other fun stuff.
Some insights into this subject would be very nice to have, also if you had some experience with this marketing channel, please feel free to tell me more.