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11 Comments

After €20K revenue in 4 months, I LOWERED my course pricing

by Bram Kanstein (@bramk)

I know, I know, "always raise your prices!"

In this case I think I'm making the right decision by lowering my course price though (for now ;).

After €20K revenue for No-Code MVP I've analyzed my progress:

  • 60% of 3.5K monthly visitors from US
  • 10% to checkout, less % actually buy
  • ARPC ~€181

SO:

  • LOWERING the price and switching to USD: $199/~€182 (from €269/~$299)
  • Added Paypal (just had creditcard before, let's see how it goes with chargebacks though)
  • Highlighted price on website more (only mentioned it once before)

When I started I picked a price I thought it was definitely worth (it's hard to do that!), but realize I have to look at the stats and adjust to appeal to more people and actually be able to make this is a sustainable way of income.

Let’s see how it goes✌️- what do you think?

posted to
Course Creators
 on April 15, 2020
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  1. 2

    This is awesome @bramk

    Would you be interested in listing it on careermove.io? Career Move is a community where people learn how others are making successful career moves and also discover courses like yours that will help them elevate their careers!

    emekaonu
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    4 years ago
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    1. 1

      @emekaou Interesting site. I blog about my wife's experience of changing career to tech. Feel free to reach out if you want to list it too.

      junji
      ·
      4 years ago
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      1. 1

        I would love to. What's the best email to reach you?

        emekaonu
        ·
        4 years ago
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        1. 1

          Use the one in my profile page please :)

          junji
          ·
          4 years ago
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    2. 1

      thanks! sure, what do you need from me?

      bramk
      ·
      4 years ago
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      1. 1

        Anyways, what do you think about this

        https://www.indiehackers.com/post/trustpilot-for-course-creators-is-there-a-need-for-this-tool-0bf7bc0f91

        emekaonu
        ·
        4 years ago
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      2. 1

        I will reach out via email in your bio

        emekaonu
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        4 years ago
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  2. 2

    Good luck Bram!

    How long did it take you to get everything setup / coursework prepped?

    Founderstories
    ·
    4 years ago
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    1. 1

      thanks! and LONG! haha. See here: https://www.starterstory.com/launching-a-course-as-a-stay-at-home-dad

      bramk
      ·
      4 years ago
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  3. 1

    Congrats. Do you have any writeups anywhere comparing your success with different marketing channels? I'm planning a course, likely on the Vim text editor.

    semicolonandsons
    ·
    4 years ago
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    1. 1

      I mention some things I've tried here: https://www.starterstory.com/launching-a-course-as-a-stay-at-home-dad

      bramk
      ·
      4 years ago
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      Reply
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