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After 6 months of running my lead generation productized service!

Update: $6k MRR!
Hey everyone, just wanted to write a quick Update: $6k MRR!
Hey everyone, just wanted to write a quick update after 6 months of running my lead generation productized service - ZenOutreach - and what are the next steps for us.

Going full-time
I reached $6k MRR, we have about 75% margins (our costs are currently some software tools + two part-time employees) so that means I can focus full-time. That was my biggest goal this year!

Lessons learned:
Positioning is key to compete.
When I started ZenOutreach, I decided to offer list-building and cold email services to everyone. After looking at my most successful clients I decided to focus only on agencies. This helped us clarify our messaging and gave us a clear strategy as to where to get clients. Crystal clear positioning also helps prospects when considering to work with us vs. the competition.

Focus on right-fit prospects.
We focus on prospects that:
a) Have a min. budget to spend
b) Have a LTV high enough to focus on outreach
c) Are committed to spend 3 months min. with us
d) Have a strong value proposition.

This eliminated a lot of prospects in our discovery calls but those ready to commit were a much better fit/easier to work with and likely to stick longer with our services because they were patient enough to see a ROI and had a strong value proposition.

Focus on onboarding.
Once we have identified the right-fit prospects, we made sure to properly onboard them. A few areas to consider:
a) Clarify what's your role as an agency (what you do/don't do)
b) Explain how much input you need from them + what are the expected timelines
b) Give them best practices to be more successful with your services
The idea is to make clients feel part of your team, and your agency an extension of their existing team.

Next steps
Now that we have an idea of who we are willing to target we are focusing on growth but setting up strong foundations first.

  1. Team
    I am looking for a Project Manager to handle the day-to-day work + onboard new clients. I am still planning to do discovery calls myself but once I've got that process ironed out I'll delegate this as well.

  2. Investing in SEO
    Onboarding a content writing agency this month. This is a long-term investment (6-12 months) but hopefully will generate leads with high intent and with a low cost of acquisition.

  3. CRM and nurturing leads
    As odd as it is, I am running a lead generation company but haven't set up my own CRM yet! The plan is to do that this quarter as well to nurture and follow up on leads.

  • ZenOutreach - and what are the next steps for us.

Going full-time
I reached $6k MRR, we have about 75% margins (our costs are currently some software tools + two part-time employees) so that means I can focus full-time. That was my biggest goal this year!

Lessons learned:
Positioning is key to compete.
When I started ZenOutreach, I decided to offer list-building and cold email services to everyone. After looking at my most successful clients I decided to focus only on agencies. This helped us clarify our messaging and gave us a clear strategy as to where to get clients. Crystal clear positioning also helps prospects when considering to work with us vs. the competition.

Focus on right-fit prospects.
We focus on prospects that:
a) Have a min. budget to spend
b) Have a LTV high enough to focus on outreach
c) Are committed to spend 3 months min. with us
d) Have a strong value proposition.

This eliminated a lot of prospects in our discovery calls but those ready to commit were a much better fit/easier to work with and likely to stick longer with our services because they were patient enough to see a ROI and had a strong value proposition.

Focus on onboarding.
Once we have identified the right-fit prospects, we made sure to properly onboard them. A few areas to consider:
a) Clarify what's your role as an agency (what you do/don't do)
b) Explain how much input you need from them + what are the expected timelines
b) Give them best practices to be more successful with your services
The idea is to make clients feel part of your team, and your agency an extension of their existing team.

Next steps
Now that we have an idea of who we are willing to target we are focusing on growth but setting up strong foundations first.

  1. Team
    I am looking for a Project Manager to handle the day-to-day work + onboard new clients. I am still planning to do discovery calls myself but once I've got that process ironed out I'll delegate this as well.

  2. Investing in SEO
    Onboarding a content writing agency this month. This is a long-term investment (6-12 months) but hopefully will generate leads with high intent and with a low cost of acquisition.

  3. CRM and nurturing leads
    As odd as it is, I am running a lead generation company but haven't set up my own CRM yet! The plan is to do that this quarter as well to nurture and follow up on leads.

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