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AI is coming for copywriters

On March 17, 2014, an earthquake stuck outside of Beverly Hills, California.

The tremor wasn’t noteworthy, but the first report on the 4.7-magnitude quake drew international headlines. That’s because it was the first time an artificially intelligent machine had authored an article in a major publication.

AI-powered writing has come a long way since Quakebot’s first report. Now there are loads of AI firms augmenting writers’ and developers’ keyboard-intensive tasks.

The growing market: Corporate investments in AI are expected to hit $97.9 billion in 2023, according to Deloitte. The AI writing assistant software market is projected to be worth more than $5 billion by 2028.

AI-boosted marketing: Marketing departments are some of the key drivers behind AI-improved writing. About 63% of marketers would consider buying AI tools to generate and optimize their ad copy, according to a survey by Phrasee. Another survey found that 61% of marketers say artificial intelligence is their companies’ most significant data initiative for next year.

Keeping up with the Joneses: About 80% of high-performing companies use AI in marketing and sales for pricing, prediction of a customer’s likelihood to buy, and for customer service analytics, according to a study byMcKinsey.

Anyword: Israeli-based Anyword announced Thursday it raised $21 million to expand its AI-powered language optimization platform for publishers and marketers. Anyword offers writers original text suggestions, variations of existing text, keyword suggestions, and performance evaluations on a message’s potential success.

But how? The company’s predictive model has analyzed billions of data points from A/B testing messages across an array of industries, channels, audiences, and marketing objectives. Anyword says that marketers using its platform see an average increase of 30% in conversion rates.

Grammarly: AI-powered writing assistant Grammarly was valued at $13 billion after it raised $200 million.
Grammarly’s tool checks grammar, spelling, punctuation, and sentence structure in real-time, as well as offers suggestions on clarity and vocabulary. It also offers a plagiarism checker. The company has more than 30 million users.

Spell Chezching developers: Grammarly recently launched a tool for developers with Test Editor DSK. It allows developers to embed Grammarly into any web app, offering them automated, live editing.

Writer: San Francisco-based Writer recently raised $21 million for its AI-enabled writing tool that automates checks on style, tone of voice, and inaccuracies. The tool — which is used by Twitter, Intuit, Pinterest, Accenture, and more — takes a company’s brand guidelines and ensures that writers keep with its style, offering approved suggestions. It even helps writers maintain company policies such as using gender-neutral language or how to refer to specific groups.

Compose.ai: Y-Combinator graduate Compose.ai raised $2.1 million over the summer to boost its browser extension that is, in essence, an autocomplete feature for writers. It’s also created a tool that will learn and automate your tone of voice, offering more useful suggestions over time.

Other players: There are a host of companies in the AI writing space that specialize in various niches or tasks.

  • Skillroads offers automated tools for crafting and reviewing a resume and cover letter.

  • Textio helps recruiters automate compelling messages for candidates.

  • QuillBot is a paraphrasing tool with 2 free modes and 4 premium modes.

  • Ginger Software is a desktop app and browser extension offering grammar checks and copy suggestions for writers of all stripes.

  • Writesonic is AI copywriter that uses GPT-3 autoregressive language modeling to generate ads, blogs, and landing pages.

  • Article Forge uses the same AI Google employs to write articles in a few minutes — just add a keyword, optional sub-keywords, and article length.

Do you use AI to write or enhance your writing? Please share your experience.

  1. 2

    Can articles written by AI be included in Google? What is the SEO effect?

    1. 1

      Good question, I'll research more on the answer. Article Forge claims "the content will also be written in a way that Google's algorithms will naturally love and rank."

  2. 2

    I have been using Grammarly & Wordtune and it makes my life super easy! So I am not surprised. Now that OpenAI is open for all, I can only expect to get the market even bigger.

  3. 1

    I use https://www.peppertype.ai/ once a while to generate ad copies and meta descriptions. It is GPT-3 powered and seems to do a decent job. I use the copy as a base and then fine tune it. Given that I am a developer and had no prior experience writing copies, this tool is helpful.

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