On March 17, 2014, an earthquake stuck outside of Beverly Hills, California.
The tremor wasn’t noteworthy, but the first report on the 4.7-magnitude quake drew international headlines. That’s because it was the first time an artificially intelligent machine had authored an article in a major publication.
AI-powered writing has come a long way since Quakebot’s first report. Now there are loads of AI firms augmenting writers’ and developers’ keyboard-intensive tasks.
The growing market: Corporate investments in AI are expected to hit $97.9 billion in 2023, according to Deloitte. The AI writing assistant software market is projected to be worth more than $5 billion by 2028.
AI-boosted marketing: Marketing departments are some of the key drivers behind AI-improved writing. About 63% of marketers would consider buying AI tools to generate and optimize their ad copy, according to a survey by Phrasee. Another survey found that 61% of marketers say artificial intelligence is their companies’ most significant data initiative for next year.
Keeping up with the Joneses: About 80% of high-performing companies use AI in marketing and sales for pricing, prediction of a customer’s likelihood to buy, and for customer service analytics, according to a study byMcKinsey.
Anyword: Israeli-based Anyword announced Thursday it raised $21 million to expand its AI-powered language optimization platform for publishers and marketers. Anyword offers writers original text suggestions, variations of existing text, keyword suggestions, and performance evaluations on a message’s potential success.
But how? The company’s predictive model has analyzed billions of data points from A/B testing messages across an array of industries, channels, audiences, and marketing objectives. Anyword says that marketers using its platform see an average increase of 30% in conversion rates.
Grammarly: AI-powered writing assistant Grammarly was valued at $13 billion after it raised $200 million.
Grammarly’s tool checks grammar, spelling, punctuation, and sentence structure in real-time, as well as offers suggestions on clarity and vocabulary. It also offers a plagiarism checker. The company has more than 30 million users.
Spell Chezching developers: Grammarly recently launched a tool for developers with Test Editor DSK. It allows developers to embed Grammarly into any web app, offering them automated, live editing.
Writer: San Francisco-based Writer recently raised $21 million for its AI-enabled writing tool that automates checks on style, tone of voice, and inaccuracies. The tool — which is used by Twitter, Intuit, Pinterest, Accenture, and more — takes a company’s brand guidelines and ensures that writers keep with its style, offering approved suggestions. It even helps writers maintain company policies such as using gender-neutral language or how to refer to specific groups.
Compose.ai: Y-Combinator graduate Compose.ai raised $2.1 million over the summer to boost its browser extension that is, in essence, an autocomplete feature for writers. It’s also created a tool that will learn and automate your tone of voice, offering more useful suggestions over time.
Other players: There are a host of companies in the AI writing space that specialize in various niches or tasks.
Skillroads offers automated tools for crafting and reviewing a resume and cover letter.
Textio helps recruiters automate compelling messages for candidates.
QuillBot is a paraphrasing tool with 2 free modes and 4 premium modes.
Ginger Software is a desktop app and browser extension offering grammar checks and copy suggestions for writers of all stripes.
Writesonic is AI copywriter that uses GPT-3 autoregressive language modeling to generate ads, blogs, and landing pages.
Article Forge uses the same AI Google employs to write articles in a few minutes — just add a keyword, optional sub-keywords, and article length.
Do you use AI to write or enhance your writing? Please share your experience.
Can articles written by AI be included in Google? What is the SEO effect?
Good question, I'll research more on the answer. Article Forge claims "the content will also be written in a way that Google's algorithms will naturally love and rank."
I have been using Grammarly & Wordtune and it makes my life super easy! So I am not surprised. Now that OpenAI is open for all, I can only expect to get the market even bigger.
I use https://www.peppertype.ai/ once a while to generate ad copies and meta descriptions. It is GPT-3 powered and seems to do a decent job. I use the copy as a base and then fine tune it. Given that I am a developer and had no prior experience writing copies, this tool is helpful.