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Amazing SaaS Product, zero marketing skills

Hi, I would like to ask you for some advice on SaaS lead generation. My product is of a very high quality, but I have never did any marketing by myself before.

I know some theory about marketing like creating a funnel, Facebook pixel, warming up audience, retargeting etc, but I don't have much money to invest. I could spend $100-$300 on paid ads, but I would rather not do that because I don't have balls yet for playing around with that kind of money.

Directories such ProductHunt could bring me a few customers, but I was reading case studies of my competitors, and in this specific industry the churn rate was too high, because people from ProductHunt just wanted to play around with the product then cancel their subscription. Besides that it's only an one-off solution.

I was thinking about cold mailing to people from LinkedIn, but I would love to see some real life case studies about growing a SaaS from ZERO. No previous connections, no huge marketing budget.

Estimated revenue for each client: $500-$2000/month
My target audience would be Online Marketers, Startup CEOs, Digital Agency owners.

Do you have any advice for a beginner like me? Do you know any case studies?

  1. 1

    Lol, if I can be candid that is a lot of excuses.

    How do you know you have a great product? Are customers buying and sharing?

    If not you don't have a great product.

    In terms of marketing/sales. You're putting the cart before the horse.

    Find a niche forum etc or do some manual linkedin to get some early users and test if the product is there.

    Once you have a few paying customers who don't churn you can worry about Product Hunt and scaling.

    1. 1

      I used my competitors' services in the past and I can see the difference in quality.

      I don't have any customers (with an exception of a few one-time customers in the past from Fivver, but they were not aware that I was using my SaaS to deliver my services to them) because I don't know how to do marketing.

      Even if you have only 1 customer you still had to do some marketing to get that customer. I don't know how though.

      1. 2

        Doesn't matter what you think. Only customers can judge if it is easier/better.

        "Find a niche forum etc or do some manual linkedin to get some early users and test if the product is there."

        I don't count that as marketing (others might).

  2. 1

    If you really want to hear a meaningful advice you have to provide the link to your product or, at least to describe it. Also, don't you see it's kinda contradictory that you don't have many customers right now but the same time claim that your product is "amazing" and "very high quality"?

    1. 1

      It's an AI content creation platform like contentfly.com. I used my competitors' services in the past and I can see the difference in quality.

      I had a few one-time customers, but now I'm looking for recurring customers (at least $500/month) and I don't know how to build trust to get them.

      1. 2

        Thanks!
        Now, let me share several concerns and ideas after exploring your website.

        1. Pricing. I would start from lower amount of words (your minimal now is 4000 what could be a lot for many companies).
        2. Find your niche. Your samples are good but too broad. If you'd focus on some specific content first you could find more precise clients. For example (just for example!) you focus first on the texts for aviation. Your samples are for aviation: managing flights and fleet, running avia business these tough days, marketing avia business etc.
        3. Generate a sample article for aviation and cold email to the companies in this niche. The article should be 100% relevant to them.
        4. Maybe(?) offer one free article - to try.
        5. Then spread to other niches. But I'd eventually probably still focus on some specific subject area, that may be pretty big one but still not everything.

        Overall, the service has a lot of potential, looks good but you need to focus a bit more. Good luck!

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