The past few months I spent quite some time designing and animating hero illustrations for SaaS landing pages. I really enjoyed making them, so I came up with the the following idea:
A service where can buy animated illustrations for your SaaS/landing page – uniquely made for your business (by me).
Here are some examples of some of the animations I made:
https://pstunnel.com
https://dribbble.com/shots/10788311-Axcept-Hero
https://dribbble.com/shots/10771224-Axcept-Explainer
Do you think there is a market for this? If so, how much can I charge for something like this?
There is definitely a market for this, especially if it's priced affordably. I would be a customer today.
I agree on it being affordably priced.
Awesome, looks amazing, what do people get, a gif or code snippet curious to see how this works?
Thank you!
It's an SVG built with Figma and brought to life with Anime.js.
So the only thing you have to add is a single SVG with a short JS snippet.
This approach has quite a few advantages:
Hi Timo,
There is definitely a market for this. I would be a customer, if
I have come across a few animated illustrations & mockup templates in UI8. They are really cool, but I don't know After Effects & hence I have never been able to use them.
regards,
Swami
Yes they are pretty customisable, without the need of After Effects!
The animation is built upon a SVG which is exported from Figma, so it can easily be adapted.
I made a quick demo video to show what's possible:
https://www.loom.com/share/4dd76893404443f0968ff059f43cd676
Initially I thought more about creating animations on request, exactly tailored for your product – so not sure how important customisability would be in this case, since it's already made just for you. But if I'm going down the "library" route this will definitely be a huge plus.
I used an animation on my landing page as well (a cat typing git push). It was done by my ex gf, so yeah I could not done it myself really.
There is market. What's the price?
I like the idea, but I guess the pricing model could be quite tricky. Are those would be customizable? Is there any option to change the color scheme at lest? That would be really cool IMHO :)
Yes it is! Almost everything can be changed by adapting the SVG.
I recorded a small demo that showcases this: https://www.loom.com/share/4dd76893404443f0968ff059f43cd676
I like the idea of the tailor-made animations and I think there is a market for this. I think DrawKit used to have such a model, but as I've just checked James (the guy behind it) has changed it to a subscription model, which is also something you could try. Because after all a lot of businesses use similar illustrations anyway. Maybe there is an easy way to customize (colors, opacity) them for the users.
Also, think about offering a few generic ones for free to gain traction.
There is definitely a market for this, but unless you have a huge inventory (100++) of illustrations, it's going to be hard to get much traction.
As for pricing, you can probably charge 50-100% more than static illustrations, although it's easy to find lots of those for free. I came across this post earlier today (https://www.indiehackers.com/post/free-human-illustrations-resources-list-updated-cc290c37e4) which led me to a Google Sheet (https://docs.google.com/spreadsheets/d/1VCiYme6JTQ5nF7u7z0-V5n8uWnXNslyTVHSDVqqYCFc/edit#gid=0) with a ton of sites that offer illustrations. That might give you an idea of what price point others have found.
They're pretty cool! Feel a little laggy but could also be my machine. :D
The idea seems like a natural step for all the illustration libraries coming out. Not sure of the need but they do add a bit more personal touch ey?
Thanks! The animations might be a bit heavy since there is quite a lot going on – maybe your browser was a bit too busy with other stuff, since it runs smooth on most of my devices.
I think the main selling point is that the animations are tailored for your product, so they do a much better job explaining them, rather than just throwing together a couple of generic illustrations.
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Great to hear. Thanks!