Has anyone here had success marketing/selling to blue collar or less-tech-savvy users (specifically we are trying to reach recruiters and hiring managers in these industries)?
If so, what would you recommend? (Thanks a bunch in advance!)
Hi there Indiehackers! We recently launched the MVP version of our product, EmployBlue (employblue.com), a DIY custom pre-employment testing tool. We designed it with blue collar in mind after hearing from a number of blue collar customers that there was a need for a more automated way for them to deploy skills tests which they’d already created internally (though, we’re open to testing our product for white collar use cases as well if there is interest).
We’re finding that reaching these companies/users can be particularly difficult as they don’t necessarily engage much online in places we might expect them to be. So far we’ve been trying cold calling and cold emailing (which is quite slow) and have been seeking corners of the internet where we might effectively target these types of users. We’ve been trying to delay spending any money on ads since we’re still very early in the process - this might be premature for where we are.
(Also, really excited to finally post on Indie Hackers - I’ve been a IH lurker for a long time; Courtland is my hero).