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9 Comments

Any E-Comm people on IH? Have a few product photo questions 🙏

Hey IHers,

I'm looking to do some customer interviews with 10 e-commerce sellers.

The product I'm exploring is like a magic wand for product photos. You upload your photos and the product applies filters that make them look great.

If you'd be willing to spend 8 minutes with me I'd be grateful 🙏.

Basically:

  • Whats your process for creating product photos?
  • Where do you guys hang out?
  • Would you demo the app and see if you think there's value?

Thanks!

  1. 2

    Are you looking for small indie sellers (e.g. people selling on etsy, gumroad) or large corporate companies (e.g. consumer brands with a large number of products)? Very different types of customers and processes. I used to be a private equity investor in consumer brands, I can tell you about their process if you're interested. In short, they spend multiple days doing photo shoots – usually a big logistical affair. Involves coordinators for models, props, sometimes managing shooting locations, sometimes done in a studio. They hire a professional photographer who sometimes has a small team to shoot photos and deliver final assets after cropping, color grading, etc.

    1. 1

      Smaller ones for now.

      Larger brands tend to have teams that do this stuff. They have the cash to hire pros.

  2. 1

    Cool idea.
    We use lightroom presets (sometimes Photoshop actions if there is a specific "correction" we need to do) on our product photos for clients.
    This is one we sell for bloggers https://brisbaneagency.com/light-and-airy-presets/ but actually it does wonders on product photos as often the main thing we are trying to do is brighten them up and color correct them.

    The important thing is BATCH processing. I'm often working with +500 photos on a shop that I want to brighten up. I can run them through with this one preset automatically.

    If you're building an app, to compete with Lightroom/Photoshop I'd want to be able to batch upload 100 photos and run a preset filter over all of them (AND I want the photos to come back to me in the same resolution; not "compressed").

  3. 1

    Hey Andrew,

    I started up and still manage the e-commerce operation for a thrift store.

    We have a small "studio" setup with lights and white backdrop, and use the Amazon seller app to "burnout" the backgrounds and apply other filters. The app lets us save the edited photos in the phone and then we upload them to our own website.

    The app is pretty good for most of the products, but for some items, like lighter clothing and glassware it's a problem.

    I'm not sure if the Amazon app can be used without a seller account, but I think it can.

    You've got my info if you want to do an interview.

    1. 1

      Didn't know about the amazon app! That's cool they have one. I'll try and download it and try it out if I can.

      Thanks @TaylorDye!

  4. 1

    Hey Andrew, there’s a big FB group called Shopify Entrepreneurs. You could try there 🙂

    1. 1

      Thanks @andreboso. I'll try and see If they let me in!

  5. 1

    I worked in high-end fashion ecommerce for a few years. Back then had a whole team dedicated to shooting and retouching dozens of products a day which amounted to hundreds of photos a day.

    What sort of filters would your product apply? And how would this be different from say, lightroom presets?

    FYI the retouching we did was all manual, and it was more about fixing shadows, skin blemishes on models and that kind of thing.

    1. 1

      yeah makes sense. The high end of the market does not (seem to) need this product at all.

      The filter is based on this one http://lightandairyphotog.com/.

      The app would be for people that don't have / want to have lightroom / photoshop etc.

      So here, for example is an image from an etsy seller with over 10k sales.

      The original is the top left one. It's dark AF, you can hardly see the product (which is the woman's top).

      The other 3 photos are the filters applied. So the seller might choose the medium filter and upload it to Etsy.

      The idea (or thesis really) is that better photos = more sales. But, of course, I'm trying to speak with some actual sellers on Etsy that are not quite big enough to pay for professional photos.

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