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Any suggestions for demo to high profile client.

Hi IH,

Just received a demo request from a top university!
Received this demo request from the IT systems manager at a top university which ranks among top 3 in the country. Any suggestions for the online demo please let me know? Will be helpful.

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    Congrats!

    A few quick tips demo wise:

    • If your product gives clients the ability to change branding then use the clients logo / branding for the demo - people place a greater value on things once they have established ownership
    • Same with data, if you need to mock up data for a demo try and get some real life looking demo data from their website. Even if it's just titles and images.
    • Make sure you understand what they want to see from the demo and have a basic demo script which covers all the areas
    • Based on what they want to see, try and think of any awkward questions they may asked and answers to them
    • Have this script / playbook / list written down that you can tick off so you don't miss anything
    • If you product can't do something they require don't just say "no" or "it can't do that" and move on. This is a great time to find out what the actual issue / requirement is
    • Be ready to go off piste when questions are asked then just jump back to your playbook
    • Go SLOW (this goes for talking as well). Screens shares don't update as fast as your monitor
    • Practise on whatever platform you are going to use to demo (I'm guessing screen-share via Google Meet / Teams / Zoom)
    • Relax - try to treat it like you are showing a friend your product, if you are relaxed you will come across more confident
    • Let people ask questions as you go and let them know this before you start - you can always defer some questions until after the presentation (You should write the question down and bring it up)
    • Try and get feedback or a follow up meeting straight away - there response will also help gauge how the demo went

    I've done far too many client demos at old jobs, there are a ton more tips I can't think of right now. I'll edit this if I think of any more.

    1. 1

      This is super helpful. I am going to use every one of the tips.

      Thanks very much @pyepye

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