Anyone interested in getting a landing page copy audit?

Hey Roman, I do provide paid services. I saw your Twitter DM - I'll respond there! :)

Hey Ivan! Thanks so much for your patience, I want to be as thorough as possible with these audits. :))

Lightpad looks so cool! I'll definitely try it soon. Without further ado, here are a few of my suggestions:

Hero section

The main thing here is that the description of Lightpad ("Calendar for the visual thinkers") on the left hand side melts into the background. It should stand out more. Maybe create a solid-color block in which to place it, or highlight the content?

I'd also make a proper CTA for 'sign up free.' Right now it's just a hyperlink. I'd place it right next to the demo CTA.

Right now you don't have a subheading or a description. This is okay because it's pretty clear what Lightpad is. However, if you'd like, you can use the subheading to address benefits and/or objections your audience may have to using it.

I've gone through your Product Hunt listing but other than a few glitches, no one seems to have objections to using it, but it's definitely something to look into as you perform audience research and get more feedback.

I love that you've said: "Let planning spark joy!" Maybe consider adding that as the subheading? I think it would fit very nicely with the feel-good and creative vibe of Lightpad and your landing page. :D

Testimonials

I love this section! Another thing to consider is rephrasing "What people say" so that it addresses your target audience. For example, if you're targeting creatives, you could rephrase it to: "What creatives like you say"

Features and benefits

First, I'd reorder it. I'd place "Energy and motivation" first, since that's the most powerful benefit.

Energy and Motivation

I'd use "Unleash your potential" instead.

Then, make the description shorter and rephrase it to something like: "Lightpad helps you see the bigger picture, achieve your goals, and savor every step of the way.

Your Lightpad calendar uses dopamine looping. Remember that rush when you get a like on Instagram? We give the dopamine power back to you to give you the energy and motivation you need to stay focused on your goals."

A CTA below.

Designed for visual cortex

I'd rephrase this to: "Designed for visual types" or "Designed for creatives"

If you choose to stick with your current heading, just add 'the' in front of 'visual cortex.'

I'd also rephrase your description here to: "Let planning spark joy!

Lightpad stimulates your excellent visual cortex so you can plan faster and better. Instead of wasting mental energy on table calendars, use it to focus on your tasks and priorities.

Table calendars were designed centuries ago for the constraints of a physical medium – paper. Today, it's a new age. Use your brain as it was meant to be used.

Choose Lightpad."

I'd add a CTA below this.

Organised and colorful

I actually love this heading - especially the "Because it's for humans!" part.

So I'd rephrase the description to acknowledge that: "Robots love tables, but we need visual cues. Lightpad uses tags to organize content. Create distinct environments for better mood and memory with different color schemes for each tag. Learn more about cognitive anchoring."

Notes and focused writing

I'd place this section before 'Ready to try?' because it flows better that way. Also, I encourage you to add contextually appropriate CTAs at the end of every section.

I'd also rephrase the description to: "Your Lightpad notes employ a focus mode that removes all distractions. It's only you, your mind, and your color.

Choose from five focus flavors, with three beautiful background gradients that stimulate your visual cortex."

Ready to try?

I'd change this to: "Ready to light up your task list?" to connect to the name. Alternatively, you could just add 'Lightpad' to the end of this heading: "Ready to try Lightpad?"

Roadmap

This section is really nice and friendly, but I'd condense it, and I wouldn't make it so big. Maybe you could turn it into a smaller section that only lists your roadmap goals? While I think it's very nice that you're sharing the story of Lightpad, I don't think it warrants so much space on the landing page since visitors mainly care about the benefits.

Also

I'd add three dots after that 'Also.' It's an unusual choice, I've got to admit, but Lightpad definitely has a specific style so I'm not going to knock it. :D If it works for your audience, go with it! :D

I love your paragraph on data privacy. Perhaps you could incorporate it somewhere earlier on the landing page? That might be one objection your audience may have.

When it comes to the 'Independent creators' section, I'd remove the paragraph about having unlimited funds. Instead, just say: "Your support helps us make Lightpad even better for all your visual planning needs."

I'd remove "Featured on BetaList" since that's something only folks like IndieHackers would be interested in. At the same time, it makes the landing page longer, and you water down the importance of the rest of the points in this section. You could also put the BetaList feedback in the testimonials section.

Instead of 'Willing to listen,' I'd say: 'Building relationships' or 'Our priority? Your needs'

Then, I'd add a line about: "If you need a feature we don't currently have, give us a shout and we'll get you set up."

This would allow you to remove the disclaimer at the bottom of the page. You don't want to remind your visitors of other competitors, especially since Lightpad isn't just a productivity app - it's something much greater.

Navigation

Another thing I noticed is the navigation bar. There are a lot of links there. So I'd keep just a few of them:

• Sign up free
• Log in
• Pricing
• Our Story

Your blog currently doesn't have a lot of content that would satisfy searcher intent (e.g. content about visual thinking, planning, etc.) so I wouldn't put it in your navigation bar just yet. And when you get started, focus on bottom-of-the-funnel keywords with your content strategy.

Summary

All in all, I love Lightpad, and I'm going to sign up for it ASAP!

When it comes to the landing page, I think you shouldn't be so humble. Things like the disclaimer above the footer feel out of place. I would understand that if you had a cookie-cutter product, but you don't. You have a really amazing product that a lot of people need - especially creative people and visual thinkers. It's backed by science. It's being developed by an awesome team (or if it's just you - well done!). Embrace it!

This is the landing page optimization path I recommend:

1. Talk to your users. Are there any similarities between them? For example, are a lot of them graphic designers? This will help you narrow your audience for the time being. Your product will be useful to various types of people, but you gotta start somewhere, and researching your current customers is really going to help with that.

2. Identify objections and friction. After identifying your target audience, start talking to them and getting feedback. What questions do they have about Lightpad? Why wouldn't they use it?

(If you'd like, I can ask a few of my friends who are visual thinking project managers, artists, graphic designers, etc. Just let me know who your target audience is and if they're in any way connected to creative industries, I'll have someone who can help out. :D)

And just as a sidenote - I'm a visual thinker so I think I'm your target audience, and I can think of no other objections other than the fact that I like writing things down on paper. I've had a physical daily planner since I was 16 so it's a pretty established habit, and Lightpad still makes me want to sign up, so you're doing good.)

3. Let me know about the data you got and I'll help you out with copy! Preferably, shoot me a message on Twitter or an email.

4. Or: address those objections on your landing page yourself. It's good to both mention benefits that outweigh the objections in the hero section, and then mention specific objections later on in the lander, but it all depends on the objections your audience has.

Right now, the most important thing for you is to condense the Roadmap section. I think that the notion of new features coming is definitely important, but the copy is too long and the section doesn't flow well with the rest of the landing page. Maybe turn it into a separate page, and then just add a levitating button that says: "New features in the works" or "New features you can look forward to!"

But great work, great product, and whatever you need let me know! :D I hope you have a great weekend!

Hey sorry, but IMO this is complete trash

Hey Sperk,

I love that you used The Office characters for the screenshot! :')

Looking at your product, the first thing that comes to mind is something I think your visitors will wonder, too: "Why do I need Supersonic if we're already using Slack?"

So the first thing I'd love your landing page to focus on is clarifying your value proposition.

You've mentioned an interesting thing in the features/benefits section - "Ditch the Zoom happy hours for organic, spontaneous discussion." I think that's a good point, and that's where you should start with clarifying what makes your product special.

Secondly, it's important to know who will be making the decision to sign up teams for Supersonic. Will it be managers, or will it be team members themselves? Is Supersonic going to be like Slack - mandatory for work, or is it going to be a tool that employees choose to sign up for themselves? Who's the admin, basically?

I love your heading - "Bring back office banter with live audio rooms." I think you should mention that in the second section, as well, under 'Instant conversations.' Make sure you mention something like: "Actually hear from your teammates and coworkers."

In general, you have to understand why someone would use Supersonic when there are alternatives like Slack (formal) and Discord/IM (informal).

I've clicked through to your Product Hunt listing and I think that the reviewers made some great points that you can use to improve your positioning:

• Miss the office but also can't stand forced Zoom calls.
• This is one of the biggest missing pieces in remote work.

I'd definitely work in some testimonials from users, explaining how Supersonic improved their WFH experience.

Finally, it's important to address objections visitors are going to have - bloated app stacks and integration. Your landing page has to prove why Supersonic is useful, and why it's worth adding another tool to the remote work stack.

For that, I'd use what you said on ProductHunt:

"Remote work has its benefits, but if you're like me you probably miss the fun of hanging out in the office with coworkers.

There are a bunch of awesome tools out there that keep us productive while WFH; we built Supersonic to fill the gap of what's missing — all those in-between conversations that make us feel truly connected to the people we work with.

Supersonic is bringing back company culture with organic conversations that don't require scheduling a call or interrupting your workflow. "

This is powerful. The main reason people are going to be drawn to Supersonic is the idea of being able to actually hear from their colleagues, and step away from the desk mentally even if just for a second.

So work in a "Why we built Supersonic" section with your/your team's image, and address the visitors directly. I've seen the way reviewers respond to your Product Hunt description - everyone misses office banter. And while your landing page talks about what your tool is like, it's missing that personal touch - the touch you gave with your Product Hunt message.

Your tool may be about working, but it's firstly about relationships and human connection. If you play that card, I think folks are going to forget that they already use other tools. They'll just want to connect with their colleagues again. :)

I hope this helps!

Please let me know if you have any questions, either here or via email. And I hope you have a great day! :)

Hi Ben, what an interesting project! I also like your landing page's direct response/open letter style.

First, I think it'd be good to show the kind of projects visitors can contribute to.

Your copy flows well. However, I'd emphasize the "Open letter from the founder" aspect of it, and maybe even add your signature.

In the fourth section ("Go carbon neutral by funding projects that reverse climate change.") I'd rephrase the first paragraph to flow better:

'Oco helps scientists remove CO2 from our atmosphere.' (Instead of 'Scientists have developed...')

Also, after the final line "See the emissions breakdown here," I'd add another link: "Here's how you can help" that would direct people to projects they can contribute to.

It'd be good for you to take another look at your landing page from the perspective of visitors. You talk a lot about scientists and the science of it all. But at the end of the day, folks just want to save the environment and feel good about themselves. Keep that in mind as you write landing page and other sales copy for Oco. :)

I hope this helps! Let me know if you have any questions, and I hope you have a great day!

Hi Dominic, you're welcome! :)

Forget Me Not sounds really interesting. It's definitely a specific product where you need inspirational and emotional copy for your landing page.

I like your hero section's heading and the tagline - Where Memories Last Forever. That's really beautiful. :) However, I think it'd be good to add a subheading/description that explains how Forget Me Not Works.

For example - "Leave your legacy behind by scheduling meaningful messages years in advance."

When it comes to the second section, I'm not really sure about the purpose of "Upload And Create The Moments You Want Shared On The Important Dates." What does that mean?

I think it would be good to explain what "Memories" mean in the context of your product as the second or the first item in this section. Does that mean messages, or does that also mean videos and pictures?

In short: try to provide some tangible evidence of what the end product will look like.

Also, I would remove the "How it works" section since the second section pretty much addresses that. You could fuse them together following the style of the second section, which I think is more impactful.

Finally, I think your "About us" section is really beautiful. I love that you mentioned legacy. But it makes me wonder - is your product all about scheduling messages your loved ones will get after you've passed away? Because that's the impression a visitor gets from the copy and the positioning.

If that's the case, I would clarify that. Right now, you have a combination of benefits on your landing page:

1. Schedule messages so you don't forget anyone's birthday

and

2. Schedule messages your loved ones will receive even after you're gone.

I'm not saying that's bad - it's good, but I think that requires a different type of copy. For example, if you also want to appeal to the first group, I'd mention 'celebrating special moments' or 'sharing special moments' in your 'About us' copy, in addition to the argument of leaving your legacy behind.

Finally, I would also consider a different color palette. Maybe a softer blue (like behind the screenshots in section #2) to convey the feeling of comfort and cherishing special moments.

I hope this helps! :)

Let me know if you have any questions, and I hope you have a great day!

Hey Omar,

Onboard Ninja sounds really useful, great work!

When it comes to the landing page, I can see that OnboardNinja is still in development. However, I think you should still create a section with features to motivate people to request early access.

Hero section suggestions:

Your heading is a bit of a mouthful. I'd rephrase it to: "The best way to onboard new agency clients."

I'm not sure what the features of your product are, but to me it looks like more than just client onboarding software. It looks like client management software. The image shows clients sending requests, right? If that's going to be a part of Onboard Ninja, then I'd definitely rephrase the value proposition to "client management."

Then, I'd also rework the subheading a bit: "Forget about email threads and spreadsheets. Onboarding new clients is easy, sleek, and powerful with OnboardNinja."

or, if you want to play on the fact that you're still building it, you can also rephrase it to:

*"Agency work is exciting, but customer onboarding is painful. If you're tired of onboarding over emails, spreasheets, and Slack, you're in the right place.

That's why we're building OnboardNinja."*

I'd also clarify the "Build with us" CTA, and the subsequent form. If you want to get more people on your team, then use: "Join the team." If you want feedback from agency owners and managers, then: "Share feedback." In any case, I'd clarify that CTA. Right now it's a little vague on what's going to happen after they click it.

You should also address your audience in your form before you ask them what their name is. Tell them about different ways to help you, and why they should do it.

For example: "Our team is hard at work on making onboarding awesome! Help us help you by providing feedback, or joining our team."

But right now, the first thing I would do is add features so that visitors are motivated to request early access. :)

I hope this helps! :)

Let me know if you have any questions, either here or via email. And have an awesome day!

Hey Lem,

Your landing page is very good! I think you did a great job of clarifying what SimpleBackups is (and what the benefits are) in the hero section. It doesn't get more straightforward than that. :D

Before I get to the landing page copy, I just wanted to mention your chatbot before I forget. I know it's just Intercom so you're asking everyone who lands on your page if they have any questions. That's great!

But if you want to boost your engagement (and consequently, conversion), I think that actual chat bots would work like a charm.

So instead, I'd ask a specific question that encourages visitors to engage immediately.

Maybe: "How long does it take you to back up all your databases/websites?"

You can automate the chatbot to state different SimpleBackups benefits (notably, how long it takes to create backups with your tool), share useful case studies, and so on. From there, you can segue into different pricing options. For example, the bot can ask: "How many backups do you need?" and so on.

This is a relatively simple move that can help cold audiences make micro-commitments that will help you warm them up.

Don't want to get into the whole AI chatbot pot? No problem! You could also offer a quick-start guide, similar to what you're offering in the final section of your landing page. I think you could do it through Intercom, and then ask visitors if they have any other questions.

Alrighty, now that's done, let's take a look at the rest of your landing page!

Features/benefits

I'm not sure why you have two similar sections, and then you also have the "More reasons to love SimpleBackups" section at the end of the landing page.

In the first section ("Why you should use SimpleBackups"), you're briefly listing the 3 key features. Then, you're expanding on them in the second section. Normally, visitors will want to see different information in that second section - not just reiteration of information they've already seen.

Because your audience are developers, I'd remove the first section and leave the second (with bigger images and longer explanations). Then I'd rephrase:

Heading: "Why you should use SimpleBackups:" with a colon.

If you want to keep the question mark, just reorder the words - "Why should you use SimpleBackups?"

However, I think the first option works better since it convinces without the visitors feeling like they're being convinced. The second option - the question mark - makes visitors ask: "Huh, yeah, why should I?"

1. Quickly connect your server or take the heading from the first section: One command line set-up

Description: Add your servers with one single command line. No need to install dependencies, set up cron, or edit any config files. We make sure your backups run properly.

2. Schedule database and file backups

The description copy looks great!

3. Recover quickly

I'd add a new element here, if you decide to scrap the first section, that would address restoring backups quickly. The copy from that element works great for this description!

4. Bring your own storage

The description copy is great, but I'm not sure about: "Your backups won't even pass by our servers." Maybe it'd be better to rephrase it as: "Your backups won't even touch our servers, so your data stays safe and secure." I'd add that line to address privacy again.

Then, I'd add 'More reasons to love' section the way it looks right now, just in case someone's not convinced enough.

Finally, I'd place a CTA at the end of this new section.

We <3 Developers

I absolutely love this section, and I love how it adds rhythm because the next section is - Agencies, developers & startups love us. It's a very nice touch! :)

I'd just fix up a few tiny little details - "Integrate backups in your process WITH our API, webhooks and notifications."

"One question? Need help getting started? Just contact us, we'll reply VIA CHAT."

Agencies, developers & startups love us

Just a typo: best possible support

Pricing

It looks good, I'd just rephrase the second line to: "Your first backup is free. Upgrade when you need more."

How to get started

On my first look through your landing page, I didn't even spot this section. I think it's nice that you want to provide a tutorial right away. However, it feels out of place on your landing page. It's not contextually connected to everything else.

It would work better if you added an extra CTA in the hero ("Quick-start guide") or under the developers section. Of course, it would work great as a chat prompt, too.

All in all, your landing page is really good! My main suggestions address structure: you have features (which also present benefits) in three sections. Your value proposition and benefits would be much clearer if all your features were centralized. That way, visitors could learn everything they needed to know in one place, and then decide if they want to sign up.

An additional conversion boost could be chat-prompting visitors with a quick-start guide that emphasizes how quickly they can back up all their files and sites. (https://support.simplebackups.io/en/articles/3790279-get-your-server-configured-for-your-first-backup-the-simple-way) Some of the best landing pages I've seen provide information, and then tell their visitors what to do next. :)

I hope this helps! Let me know if you have questions!

Hey Mauricio, thank you so much! :) I remember you from that thread! I apologize for the delay, I want to be as thorough as possible with these audits.

First, I have to say that it took like 7-10 seconds for your landing page to load. I saw this dynamic blue button on the loading screen. But your landing page is not really code-heavy so I'm not sure what could be the problem. Are your images compressed?

Your hero section is very precise, and I love that! However, it's a bit long - it seems like you have a bullet-point list going on with listing the benefits. All of them are really useful, but I think they'd work better as a separate section - maybe a bar underneath the hero, with icons and benefits.

Here's how I imagine that working:

Hero section

Heading: Stop living paycheck to paycheck - this is great, keep that!

Description: Track your expenses, plan your spending, and get rid of debt!

However, while getting rid of debt is definitely the number one priority for people who live from paycheck to paycheck, I think you should also appeal to their aspirations. Money and budgeting are a means to an end. So what's the end? Why do we want to be free of debt, why do we want to save money?

Mentioning their actual aspirations (the things they can do after they're clear of debt) would take them one step further towards Pleke - not only will your app help them get rid of debt, but it'll also help them achieve their goals. Wow!

For example: "Plan your spending, get rid of debt, and get financial freedom!" or " debt-free future."

I definitely think you should mention creating a better financial future.

Then, say: "Get Pleke for free, full functionality" and put the iOS and Android icons at the end of your hero.

If you choose to display benefits separately:

If you choose to display benefits you now have in your hero section separately (like I recommended earlier), you could create a thin bar with icons and the following copy:

• Create a budget and stick to it
• Make every cent count and track your expenses
• Avoid overdraft fees and plan your spending
• Get rid of debt and save money for what really matters

Features

I like your heading. It definitely relates to people who feel like they're not in control so they have to live from paycheck to paycheck.

However, I think we could rephrase your description a bit: "Make smarter financial decisions with your Pleke budgeting toolbox."

These are my suggestions for the copy:

1. Multiple Accounts - "Understand the balance of all your accounts at a glance: bank accounts, credit cards, savings, debt, and more!"

2. Budget - "Set a detailed budget, and move your funds between categories if you overspend."

3. Recurring Transactions - "Schedule income, expenses, and direct debits."

4. Installments - "Figure out the installments for your large purchases."

5. Savings - "Create savings funds for all your priorities: emergency fund, new car, travel, and more! Track their balances and see how much you're saving."

6. Sync - "Automatically sync data between multiple devices or restore backups."

Right now, your copy is a little too complex, and the benefits aren't immediately clear. I paraphrased it so that it flows better.

Screenshots

I'd rephrase the heading to: See Pleke in Action or Simple and Powerful or How Pleke Works

Then, I'd switch up the description to: Pleke works to understand your budget, so you don't have to. You'll get all the information you need to create a better financial future.

I wouldn't list what's displayed in the screenshots because you already state that above the images.

Testimonials speaking to aspirations and what your users achieve with Pleke would be nice to have, too!

Final CTA

This is where I'd mention that Pleke is free, but I would put that in the context of budgeting and smarter financial decisions.

The copy could be something like:

"Not another item in your budget"

"Pleke is free - and you get all the features. If you don't want to see ads that help us provide a great financial experience, you can remove them with a one-time fee."

Make sure you emphasize the fact that it's free, even if it's with ads, and that they'll get all the features.

I hope this helps! :) Let me know if you have questions, either here or via email.

Hey Mikolaj, you're welcome! :)

First, I'd like to know more about your audience. Who are you addressing with this landing page?

This is important because your copy depends on whether they already know the benefits of email marketing automation, or not.

Consequently, by understanding who your audience is, you'll also know what benefits they care about, and what objections they have.

For example, if your audience are tech founders (let's say IndieHackers to keep it simple), then they already know how useful email marketing automation is. They don't need to be convinced deeply. What they do need is proof that Undersend is simpler and more powerful than ConvertKit and other tools.

On the other hand, if your audience are small business owners who are trying to increase their sales, your landing page should focus on educating the visitors about the problem first, and proving the simplicity and usefulness of Undersend second.

Your wording also depends on your target audience. For example, you explain advanced segmentation as: "Join logical statements and create advanced filters" which is pretty technical language and makes me think that your audience have got to be folks working in tech.

But at the same time, you have a quote from Stella Lincoln that talks about benefits that non-tech business owners (and first-time business owners) would care about.

I totally understand that Undersend can be used by all kinds of people, so you might be trying to cast a wide net and address all the possible objections.

If you do have a specific audience, take a look at ConvertKit's landing page (https://convertkit.com/). They've recently reoriented to targeting creators, so all the benefits and all the features they talk about are super specific to that audience.

If you're casting a wide net, I recommend checking out Sendinblue's homepage (https://www.sendinblue.com/).

Since you cover a lot of features and benefits throughout your landing page, you might want to condense that so that the value of Undersend is clear. For example, Sendinblue combines benefits and features perfectly in the 'All the tools you need' section on their lander.

They state the benefit on the left, and then list the relevant features on the right.

Right now, your landing page is a bit too long, and it's not quite as structured as it could be. And by using an approach similar to Sendinblue's, you could really make your landing page and your LP copy more powerful.

It's like talking to your prospects in sales. First, you tell them how you're going to help them (benefits), and then you prove how you're going to do that (features).

So I'd really love it if you could tell me (either here or via email) who your target audience is. If you're casting a wide net (and you want to target a general audience), just tell me who your frequent customers are right now. From there, I can offer much better suggestions for your copy, as I have done for others in the thread.

Let me know! :D

Hey Sharajeev, I love the initiative! :)

When it comes to your landing page, you've made your value proposition and the benefits quite clear. I think that "getting your child ready for the future (i.e. a profitable career and financial security)" is one of the most important priorities for parents. Well done!

However, I would rephrase the heading to: "Get your child ready for the future" because that flows better, and sounds more actionable and natural.

The one bit of friction that I think exists is that, once a parent clicks the 'Get a free class now' CTA, they're immediately directed to the registration form. But you have classes for ages 6-14, so they'd probably want to get more details on the exact class their kid would get.

Can they pick a free class that's age-appropriate, or do you just direct them to one class - regardless of their child's age and skill level?

If they can pick a class, I'd change the CTA to: "Pick your free class now."

Second section: The Why

I'd combine this section and the "Coding, a 21st century superpower" section. They both appeal to the same instincts: parents want bright future for their children, and prove how coding helps them achieve that goal.

This is how I'd structure this new section:

Heading: Why should your child learn to code?

[It's always a good idea to use 2nd person singular - "You" - when writing landing page copy, because you want to make it as personal to the visitor as possible. Everyone thinks their child is special.]

Subheading/description: Coding is a 21st century superpower. It gives your child an edge in virtually every modern industry, and sets them up for a lifetime of success.

Then, you can list the three benefits:

1. Boosts Creativity - great copy here!

2. Academic Excellence - I'd just rephrase the copy a bit: "Coding is "Theory in Action," and it will help your child understand the concepts taught in school, as well!"

3. Bright Future - Just a rephrasing suggestion: "Coding not only opens the doors to the top colleges and jobs, but it also helps your child develop an entrepreneurial mindset."

[Again, I think financial security is a major motivator for parents, so I wouldn't talk about startups which innately contain insecurity. Instead, I'd focus on entrepreneurship, as that subconsciously translates to wealth and success.]

Third, fourth, and fifth section: Demonstrating credibility

I like that you have three sections that essentially prove why you're the right people for the job, and what the process looks like.

However, I'd consider a different structure.

First, I'd add a cheerful picture of your team so parents can immediately see who will be working with their kids. Then, I'd talk about your credentials - "We understand kids" (or: "We're parents, too" to increase trust), "Experiential Learning," and "Passionate Educators."

I like your gallery of past projects, and I think that you should display more at the same time. Right now, you've got two before visitors have to click on the arrow (you could also make the arrow a bit more prominent), but you could do four.

Below that, I'd definitely place some testimonials from the parents and their kids. You could even add some to (or below) your hero section, to provide social proof.

As for the quotes from the bigwigs, just a typo: "Quotes straight from the HORSE'S mouth." Or you could rephrase it to: "Quotes directly from the source."

Summary

All in all, I'd definitely double-down on social proof and addressing parents' objections.

Another interesting thing I saw is that you don't have a lot of content that would address the micro-moment in which the parent is convinced and shows your landing page to their child, asking them: "What do you think? It could be cool."

This is especially important for older kids - 12+. So I think that you should diversify your past projects gallery to include more images of older kids having fun while taking your classes.

But I think this is a phenomenal project, and I wish you lots of luck with it! I hope my suggestions help. :) If you have specific questions - please let me know either here or via email.

Have a great weekend! :)

Hey Petr, your book sounds really interesting! :)

However, I do have to admit that I had to reread the landing page twice to fully understand what you're offering.

I think you should definitely double-down on productivity and efficiency. They'll make it immediately clear that you're not going to teach anyone particular programming languages, but how to become a more productive software developer.

Keeping productivity and efficiency in mind, I took a look at your landing page and here's what I think you could do to clarify your value proposition more:

Heading - "Learn how to become a productive software developer."

or

"Learn software development tools and techniques that will help you improve productivity."

Keep the goal you're helping your customers achieve in your mind as you write copy. You're helping them improve their skills and become better at what they do. Think of your customers' growth as your marketingnorth star. Programming is just a framework through which you're helping them improve themselves.

I like the rest of your hero section! It's awesome that you're addressing your audience and talking about your experience. However, I would reword and clarify the second paragraph to read:

"Software development is much more than just programming. In this book, you'll learn how to create a more efficient software development process, and take your skills to the next level."

This is another way of clarifying that you won't be dealing with specific ecosystems, but general advice for making the most out of every part of the process.

You could even mention that you've picked up a lot of tips and tricks during your career, and now you're sharing it with your audience. This will make them feel like they're getting top-secret insider info that's really going to give them a competitive edge.

Second section: Topics

Your "Topics" section is great! However, you could also rephrase it to "What you'll learn" to re-focus on the benefits for your visitors.

Also, I'd start individual topics' descriptions with a verb or 'How to' to reinforce the fact they'll be getting a lot of practical advice out of this book.

For example: How to create a productive CLI environment," "How to create good specs," and "How to find bugs and fix them."

Third section: Is it for me?

I feel like you could be more specific with benefits for each group. I love that you said "improve your craft" in the second description because that's exactly the kind of language you have to use to make sure you've positioned your book correctly.

I'd love for you to clarify the first description just like you've clarified the second. When you're addressing mid-level devs, you're mentioning career goals and improving their craft.

What are some similar benefits that would be interesting to beginners?

If they haven't worked on a lot of projects just yet, they might want your knowledge so they don't feel out of their depth once they roll up their sleeves. Maybe they want to work on better, bigger projects.

Think about your early days. What terrified you? What excited you? When things got rough, what was the one goal that kept you going?

You are so, so lucky because you've been able to walk in your target audience's shoes. Literally. And I have a sneaking suspicion you wrote this book because you know what it's like to go through all these stages. :))) (I, for one, think that's very noble.)

Now, your mission is to remember what every stage was like for you, and what you wished someone had told you at that point.

Craft your 'Is it for me?' section from that perspective.

Once your book is published

Once you publish your book, showcase the cover and a testimonial that reinforces the benefits you promise in the hero section.

Then, add specific sections from people who correspond to the right audience in the 'Is it for me?' section.

For example, under 'Beginners,' put a testimonial from e.g. Joe, 22, 6 months of experience in [category].

It could also be good to showcase a few chapter titles, diagrams/illustrations, and other materials from the book just so the visitors could get a more tangible sense of what the book can offer them.

Other than that - like I said, incredible work! :) I think it's amazing that you want to share your experience with others, and I wish you the best of luck. Keep me posted, and if you have questions regarding my suggestions here, DM me on Twitter. Just followed you back!

Hi Jason, your landing page is very cool - very dynamic! :)

I think your hero section does the trick! However, I don't see a CTA in there, so it might be good to add it below "Simplify your day-to-day SEO operations now."

And consider that you're addressing an audience that's already using other SEO trackers, you could add something about free and simple migration in your hero section as well. I think that would be a big objection to professional SEOs who are considering your tool.

If you have testimonials, it would be good to display them right under the hero section. Make sure that they address objections your potential customers are likely to have.

I've also noticed that there's a lot of blank space between the sections that come later in the page. Might be a glitch on my end, but it's worth checking since it increases friction.

Second section:

"Forget about your All-in-one SEO toolkit for a moment and go deep where you need to. Let's see what makes SEOwl a different rank tracker."

I absolutely love this first line! However, I'd rephrase the second to: "Here's how SEOwl helps you:" so that it's more contextually connected to the first.

As for the "worst customer service" feature - it literally made me laugh, so thanks for that. It's really funny and I dig it! However, I don't know if your customers would respond the same, and I'm sure you have a great customer service, so I'd keep your tone and go with something like:

Heading: 5-star customer service
Description: If we were a hotel, we'd serve margaritas by the pool. It's a shame hotels don't track keywords.

Just a typo in 'Keyword groups' - ... 'how each group performS independently'

I think you could also clarify the 'Unlimited websites' feature a bit more. Pricing is based on the amount of keywords, right? In that case, try something like: "We keep it fair. Pay for the number of keywords you track - not websites."

But I honestly think you could remove descriptions completely for both unlimited websites and unlimited seats to condense the copy a bit.

"Verifiable:" I'd use 'reliable' instead of 'trustable.'

I'd separate the two-choice section below the features. Maybe give it a box of its own? Or you could use 2 bubbles: one for each option. This would also make it more visually dynamic.

And while I personally love your copy, it could be a bit confusing for first-time visitors. You could simplify it:

1. Want to learn more about rank tracking? (I'd bold this)

It's not the coolest thing we do, but it's got skills.

CTA: Learn more.

2. Ready to get started? (I'd bold this)

Forget about reading. It's time to rock and roll!

CTA: Give it to me!

(Obviously, there are much simpler and more technical options, but I've focused on the tone of voice you seem to be going for.)

You could also consider condensing this entire section so that visitors arrive to the special features section sooner.

For example, I'm pretty sure that you could fuse daily updates, on-demand reporting, and alerts all into one element.

Another thing you could consider is changing the order of the sections: put the 'more than rank tracking' features first since they're more attention-grabbing, and then list other features below them.

Third section: More than rank tracking

Again, I love love loveee your voice! I don't see why it wouldn't work for your audience - it feels like you've been in the SEO game for so long (just like your customers) and you're kind of exasperated, so you've decided to do things differently.

However, be mindful of that. If you start getting a lot of first-timers, you might want to switch up the voice.

I'd rephrase the description a bit:

"Rank tracking is fun, but let's be honest: you need more than that. And we've got you covered!"

Backlink monitoring: "Link building is hard work. We keep an eye on your backlinks so if one of them is removed, we'll let you know!"

Value your keywords: I'll be honest, I'm not sure what this feature is about or what the benefit is. It's only becoming clearer when I read the description, so here's how I'd rephrase it:

"Know your keywords' worth"

"Finally see the ROI of your SEO"

I think these would be much, much stronger. Especially the SEO ROI one - that's a huge deal!

(Just a typo: in line with, not inline)

Performance reporting: I'd rephrase the description to: "Build customized, data-rich reports using our drag-and-drop designer. Spend less time on reporting with templates, and scheduled send. Oh, and did we mention it's 100% white-label?

I'd also remove the captions under images. The images are pretty self-explanatory.

Fourth section: Made for sharing

I'd definitely play on the benefits of teamwork here.

Fifth section: Migrating

I'd just rephrase the DIY section as:

"Easy to DIY"

"Some people just love doing stuff themselves. We get it. You can import your keywords by batch, through a file, your clipboard, or even the API."

Finally, I think it's great that you have a live chat! I also saw that you have a SEO joke page.

You could increase your on-page engagement if your chat bot offered a SEO joke. Prompt visitors with something like: "Want to hear a SEO joke?"

Or you could prompt them with a question about their current SEO tracking solution.

In any case, making them engage with the bot would increase positive sentiment, they'd make a micro-commitment, and that could increase your conversion rate.

Let me know if you have any questions, either here or via email. I hope my suggestions help! :) Great work, and have an awesome weekend!

Hey Brayden, you're welcome! :)

I'll be honest: your landing page is pretty perfect. I like the structure of it, I like that you kept it simple and focused on what your product is.

However, I think that you could double-down on the benefits a bit more. Looking at your Testimonials section, I see two customers have emphasized how easily understandable the code is. That might be something to add to your hero section.

I'd also consider putting the testimonials right under the hero section, or under the templates section. They'll explain the benefits of BuildFaster, as well as provide the social proof that's necessary for landing pages and addressing potential customers' objections.

I also like that you're directly addressing the audience with "Your time is precious." The copy for that section is great. I do think that the pain points (wireframing, sketching, etc.) would be even more emphasized if you listed them as bullet points:

"Why start your website from scratch?

Finish your website in no time with BuildFaster's HTML templates. Each design offers easily understandable code for developers of all skill levels.

Forget about:

- Wireframing
- Sketches
- The endless hours of coding that go into every website you create.

Win back your time, and supercharge your websites."

Then, I'd rephrase the CTA to: "Choose BuildFaster."

If that's possible, I'd also work in another testimonials section here, just to reinforce your point and how much devs love using your templates. Maybe a side-by-side portrayal of the customer's testimonial and the template they chose.

Other than that, everything looks great! :D I hope these suggestions help, too. Let me know if you have questions (either here or via email).

Have a great day!

Hey Jake, SchoolaHoop seems fantastic!

I love that you let the visitors immediately look up schools from the hero section, and I think that the testimonial is a great touch. I'd just make it more prominent - perhaps by adding a white or blue block behind the text so that it doesn't melt into the background.

I also realized that you have a quiz. It might be good to display it as a pop-up after, say, 5 seconds. Taking the quiz will help visitors make micro-commitments that could make them more likely to actually find a school through your site.

If you have more testimonials, you can use them to address specific objections parents might have. Maybe a testimonial that speaks to the kids' ability to adapt to new schools and teachers? I think that would be one of the major objections. You could also mention the customer's location.

Also, I can see a city/ZIP-code finder, but the title tag says: "School Finder - Tarrant County, TX." Is SchoolaHoop only restricted to finding schools in Texas, or? If it is, it might be good to mention that throughout your landing page.

Second section

I love your copy there with all the little additions like "clickety-split." Well done! :)

The only suggestion I have is for the "Apply easily" section: "Get an instant email introduction to a real human at your chosen school."

Fifth section: quiz

I'd switch up the heading to: "Find the perfect school for your family" or "School options you won't find anywhere else!"

It's important to address your visitors with 2nd person singular ("You") because it helps you create a connection with them. Also, focus on the benefits for them.

You could rephrase the description to acknowledge the visitors' desire to give their kids the best education possible, even in these weird, weird times:

"Give your child the best education. Match with the perfect school: virtual schools, microschools, charters, affordable private options, hybrids, and more!"

But all in all, your landing page is fantastic! Well done! :)

[Please let me know if you have any questions, either here or via email. And I hope you have a great day!]

Hey Chris, all good! :) I've been able to sneak a bite or two between work and the audits, yep. :') Thank you for your patience!

Hero section

RapidReg sounds really useful! I think that the dynamic heading really helps clarify what it is. I would, however, add something visual that shows how RapidReg can be used. Maybe a dynamic carousel, a gif, or a collage showing how it works?

Even just a vibrant illustration like the ones you have in the benefits section would work great and get the enthusiasm going.

But even moving your testimonial section right under the hero section would work, as well! Your testimonials talk about potential ways to use RapidReg, too.

I also like your subheading, I'd just remove "Available across hundreds of Industries," from the beginning of the line. You could also rephrase that line to: "Dramatically speed up your registration process."

Second section

I'd rephrase the heading so it's shorter and punchier: *"Create online registration forms, take payments, and improve your customer experience.""

Third section: Why RapidReg?

I'm a huge fan of posing questions on the landing page. Since landing pages are used to address objections potential customers may have, this is a pretty good and straightforward way to show your customers that you get what they might be concerned about. Well done!

However, I would turn 'Why RapidReg?' into a heading that announces the benefits section below. I'd remove the explanation that you currently have since it's a little too vague, and RapidReg has numerous benefits.

Then, I'd reorder the benefits:

1. Better contact, happier customers

2. Do your bit, stop the spread

3. Create your calendar, get booked (or 'Display your availability, get booked')

4. Set your prices, get paid faster

5. Ditch the paper, go green

I really like your copy here! :D You have an awesome tone of voice that works perfectly for your upbeat landing page.

The only paraphrasing suggestions I have are for:

Ditch the paper, go green - "Forget about paper stacks or manual entry. With RapidReg, your paperwork is compiled and securely stored digitally. And better still, you're doing your bit for the environment!"

Create your calendar - "Allow your customers to choose from your available time slots and provide details before their arrival. Make the most of your time with them!"

Get started for free

I like the crossed out numbers - everyone likes an even better offer. Also, I think you referral program is a good move. :)

However, I'd rephrase the description to: "Your first /100/ 500 registrations are completely free. And for everyone you refer to us, you'll get an extra 50 free registrations!"

Our mission

I'd switch up the visuals here a bit. Maybe highlight the text in white or black, just so it doesn't melt into the background as it does right now. Or create a separate block in which to place it.

Since I really liked your down-to-earth voice throughout the landing page, I recommend revising your mission statement with that in mind. You can add some storytelling, too. Perhaps something along the lines of:

*"When the COVID-19 pandemic hit, we were working in the events industry. Our clients were hit very hard. Determined to help them (and equipped with our tech skills), we created RapidReg. Our tool is our way of giving back to people who are ready to push their business forward in the face of adversity.

Our mission is clear:

To help every business owner become efficient, safe, and secure. At no cost to their customer experience."*

I also really like your footer - it's very inspirational.

All in all, you've done a great job, Chris! I hope my suggestions helped. If you have questions, please let me know - either here or via email. I hope your launch goes smoothly! :))

Hey Sinisa, Wooli seems really useful! :D

Here are my suggestions:

Hero section:

Try rephrasing the heading to: "The most important WooCommerce store metrics, at your fingertips." This would be punchier and shorter.

I like your description! It does a great job of explaining what Wooli does in a conversational, simple manner. Well done!

The only thing I'd add here is a CTA in the hero section, below the description. Maybe something like: "Get Wooli for $6" or just "Get Wooli." (Make sure you mention that it's a one-time purchase below the CTA)

Features:

By this section, I've realized how big you are on minimalism and personally, I like it. If you'd like, you could add the images or illustrations that will help visitors visualize every feature.

I'd just rephrase the copy a bit to make it more dynamic:

1. Key Metrics

Understand what makes your business tick with instant updates on the key metrics: Total Sales, Net Sales, Orders, Sold Items, and Total Customers.

2. Variable Date Range

Understand the story behind the numbers and make smarter decisions. Switch between timeframes and dates: today, yesterday, current week, month and year.

3. Data Comparison

See how your current data compares to your benchmarks, and get the full picture.

I'd also add a CTA below the features, too! Again, a simple "Get Wooli" would work great.

FAQ:

A few rephrasing suggestions:

1. "If your question isn't listed below, reach out to us at [email protected]. Our team will get back to within one working day."

2. "No, we do not. Wooli offers a 7-day money-back guarantee. Give the app a try and if you're not happy, we'll refund your money. We have a sneaking suspicion you'll love the results, though! ;)"

3. I think that "Can you access my data?" appears twice in the FAQ section.

Get Wooli Today

Just a suggestion to reword some things:

"No stress, no worries.
Wooli makes your day-to-day life easier. If you don’t feel like you've made progress within two weeks, we'll give you a full refund. There's no risk for you - only the benefits of a structured, detailed analysis of your WooCommerce store."

Also, you mention 2 weeks here, but you have a 7-day money-back guarantee. Isn't that 14-day guarantee then?

In any case, you did a great job. :) My suggestions mainly went towards condensing the copy to make it more impactful, and to clarify some things.

Once you have testimonials, it'd be good to display them, too. Perhaps even an explainer video that shows Wooli in action.

I hope this helps! :) Let me know if you have questions (either here or via email). I hope you have a great day!

Hiya Tony, you're welcome! :)

I really love your hero section: "Take control of your financial future" is powerful as heck, well done!

Second section: Track

I love your heading and how you establish a rhythm by repeating "A brand new way to..." throughout the landing page.

However, I'm not exactly clear on how the color-coding works for the bills. Will the utilities, for example, be green, and streaming bills purple? I'd definitely clarify what it means to dynamically manage bills through Chromabill, and why that's so important.

Third section: Budget

Same thing. I'd love you to clarify the benefits of budgeting with Chromabill more.

For example, you can use benefits such as: "Know where your money is going, and achieve your financial goals."

With budgeting and financial apps, it's incredibly important to continuously remind people why they should want to budget. That plays into the powerful message you've shared in the hero section - 'take control of your financial future.'

For now, I like that you're keeping your landing page simple.

Keep an eye on conversions within the next few months. If you don't like your conversion rate, you may want to try a different, more detailed approach with your copy, in which you remind people of their pain points and their aspirations. For example:

"Dynamically manage your bills and make sure you're not coming up short at the end of the month." or "Create a budget that focuses on your priorities. Always dreamed of visiting Bali? Start saving!"

Fourth section: Privacy

I'd consider rephrasing the heading to: "100% secure" or "Privacy guaranteed" or "Budget in peace." This would make this section's voice more similar to the rest of your copy.

Then, I'd rework the description a little, too:

"We protect your information every step of the way."

• "We don't sell your data to third parties."
• "Your information is 100% encrypted."
• "We work with technology partners to give even more layers to your Chromabill security."

Fifth section: AI

Okay, this is AMAZING!!! As soon as you roll out this feature, make sure that's the first feature you showcase, and then flaunt it everywhere - in your hero section, in your marketing materials, e v e r y w h e r e. It's incredibly important and it'll make Chromabill stand out immediately.

However, I would rephrase the copy:

"Chromabill leverages an Artificial Intelligence advisor that will help you make smarter financial decisions."

(I think that explicitly mentioning an AI that learns who the customers are could be a little problematic for privacy-conscious users. It's not also necessary to mention how your AI does it - just focus on the benefits for end users.)

Sixth section: One step closer

This is what I mean when I say that you should remind your visitors why they should want to budget, and why they should pick Chromabill.

The video works great!

I'd just rephrase the description copy a bit: "Whatever financial goal you have, we will help you achieve it." or "Get ambitious about your goals. Chromabill will help you achieve them."

Ratings and Reviews

I'd rephrase 'ratings and reviews' as 'testimonials', and you might even consider putting them right under the hero section. They're pretty important for financial apps. If you could also get testimonials directly from users (not the app store), so you can display them with their first name and an image (could be stock photo), that would be even more powerful.

All in all, your landing page is really good! :D I hope my suggestions helped. If you have questions, please let me know - either here or via email.

I hope you have a great day! :)

EDIT: Ooh, I just had a thought! I saw that you have a chat bot (they're amazing, well done!), and it might be cool to prompt visitors with something more specific than just asking them for suggestions. Try asking them a question like: "What's your financial goal?" or "What would you do if you had an extra $100 every month?"

I think it could boost your engagement!

Hey Eyk, Early sounds really fascinating! I love your idea, and I think a superpowered Carrd is exactly what the doctor - no, sorry - IndieHacker ordered! :D

Here are a few of my suggestions:

Hero section:

Your main heading is definitely very memorable. I like the bold design choice with highlighted terms.

However, I think you could communicate the value of Early clearer.

Your current main heading is focused on aspirational benefits, but it's a little too vague in terms of how Early helps them achieve those goals. You're stating that Early is a product landing page builder above this heading, but I would also add that line into the subheading:

"Build your product landing page. Collect email addresses. Capture user feedback & ideas. Analyze user engagement through integrated analytics."

I might even consider condensing the heading copy to just: "Launch, validate, grow."

This would make it flow naturally towards the description that explains the specifics.

Or: "More than a [product] landing page creator." because it truly is, you know? It's nice that you're using aspirational benefits for the heading but you've got a great product, especially when compared to Carrd. With this heading option, you would add intrigue that would make visitors read the description and check out the features.

One final option that I can think of off the top of my head would be to remove the little "Product landing page creator for IndieHackers and startups" balloon above the heading, and turn that into your main heading. Just like you said: "A landing page builder for SaaS startups and IndieHackers."

For the waitlist CTA, I'd rephrase it to: "We can't wait to share Early with you! Join the waitlist to be the first to try it out."

It's good to play into exclusivity when offering early access.

Second section:

I'd rephrase the subheading to: "Build your product landing page in 2 minutes and start growing!"

I'd also condense the copy for each feature, and add images:

1. "No code"

Don't waste precious time. Build your Early landing page in minutes - no coding or design skills required!

2. "Powerful analytics" (Instead of 'Detailed metrics')

Track the metrics you need to grow: conversion rate, unique visitors, referrers, user interest & more.

3. "Only pay for interested visitors"

Get unlimited page views, and pay only when you start getting email leads.

4. "Pre-launch and post-launch products"

Early loves both! Early's email registration is perfect if your product is still in the workshop. And after you launch it, simply switch your CTA.

5. "Flexible CTA"

Collect email addresses, or start selling your product with flexible CTAs.

(However, I would clarify this a bit more. Does this mean you just offer 2 CTAs? If that's the case, I wouldn't mention it in the Features section - it's pretty much implied with #4 - Pre-launch and post-launch products.)

6. "Custom branding"

Bring your product, and bring your branding! Use your brand colors, images, and your custom domain for free.

Summary

All in all, I really like your landing page! However, I think that the value of Early could be clearer in the hero section. Did you have any other ideas for the heading copy when creating your landing page? Often the simplest, most conversational option does the trick. :)

Hey Junaid,

Draftss is so interesting! Graphic design as a service, wow!

Here are my suggestions:

Hero section:

First, I'd replace the background of the hero heading and description. I'd make it black or grey - definitely something darker. When it's white, it melts into your beautiful background illustration, so it's not as readable as it could be.

It might be just me, but I think capitalizing every word in the subheading (as you list all the services you provide) can be a little overwhelming, so you can't see the forest for the trees. I'd rephrase it to:

"Get custom graphic designs, websites, landing pages, app UI/UX & more"

I'd reduce the number of things you list. Perhaps you could list the things that are popular for you guys right now - your current clients are a good indicator of what your future clients will be looking for.

Other than that, I think your hero section works really well! You state what you're offering, and the benefits are pretty clear.

Second section:

1. "All Graphic Designs Covered"

Maybe you could rephrase this to: 'Every (Graphic) Design You Can Imagine,' but this is just a suggestion if you want to add a more inspirational vibe to your copy.

The description: when you say that you cover almost every possible graphic design request, it immediately makes me wonder which ones you don't cover. I'd definitely find a workaround.

Maybe rephrase the description to: "Unlimited graphic design tasks, endless options." This is stronger, but still clarifies your terms. Then, you could add an asterisk under a list of graphic design tasks, and state what you can't deliver.

2. "Human Illustration"

Everything looks okay, but I wouldn't capitalize the words in the subheading.

3. "Web and App UI/UX"

I'd use "powerful" instead of performing. Performing seems vague, and it doesn't signal to the high quality of your designs, which I think you were originally going for. At the same time, well-performing is a mouthful, so I'd choose 'powerful.' It's very vivid and lets the clients visualize what it will be like to receive one of your designs.

Similarly, I'd rework the description to: "Get powerful and highly-usable UX and UI designs that your visitors will love."

4. "Code"

Looks great! Love the 'pixel perfect'! You could definitely use it throughout your landing page once or twice.

Third section:

It's good that you're using numbers here, well done!

I'd reword the description to: "Founders, Developers, Startups, Freelancers & Agencies. Everyone deserves awesome (and affordable) designs!"

Fourth section:

It's good that you're reiterating your offer here. However, I'd reword it so it's punchier:

1. Hire a Design Team for $89/week

"Graphic design, logos, web and app UI/UX, pitchdecks, banner ads, and more. We've got you covered!"

It's always good to address your audience with the 2nd person singular ("You"). It helps you shift the focus from what your product is to what your product can do for them (and consequently, why they should pay for it).

2. Hire a Design Team + Code Team for $169/week

"Not even the sky is the limit! Get all the graphic design you need, and move even further with fully-coded websites, landing pages, HTML/CSS/JS/jQuery emails, web builders, and more!"

Fifth section:

I think you do a pretty good job of explaining why someone should choose your service. However, I'd put testimonials here. Right now, they're at the bottom of the page and they should be waay higher.

You could even curate a testimonial or two to put under your hero section. Normally, the first thing someone who lands on your website will think is: "Wait, how are they so cheap? Their quality must be off."

So you want to address this objection as early as possible, and there's nothing like testimonials to help you do it. Preferrably, testimonials that also include the work you've done for that client so there's even more proof.

Sixth section:

I'd reword the heading to: "Our competitors provide 1 designer. We give you an entire design team."

First, by using a word like 'provide' when talking about your competitors, you're creating a formalized distance between your visitor and your competitors. Your competitors immediately sound stuffier and like they're milking the visitors for more than they're worth.

Secondly, by using simple and benefit-focused phrasing like "We give you," you're showing your visitors that you're right there, you're friendly and approachable, and they can trust you. Then you seal the deal with that incredible value you're actually giving them.

Moving on from there, I'd rephrase the elements' descriptions a bit, too:

1. Dedicated Project Manager

"Forget about managing freelancers. You'll get a dedicated project manager who will help you manage all your requests, tasks, and revisions."

2. Multiple Design Concepts

"Don't settle for just one option. Our team will give you multiple design concepts and you can pick the one you like best!"

3. Not Just One Designer

(I'd definitely leave 'one' as a word, not as a number here.)

"You'll get a team of professionals who specialize in branding & print, UI/UX, illustrations, sketch, and code."

Seventh section:

I love that you're showcasing your portfolio, but you should keep the landing page display to 10 pieces at most. Right now, it's taking up a lot of space, and it can be exhausting to scroll all the way down.

So just keep it to 10 designs (that correspond to most popular request types) and add a CTA to browse the full gallery.

Eighth section:

I wouldn't display integrations and apps below one another. Instead, I'd condense this section and display it side-by-side.

Pricing:

I'd give them the option to book a discovery call here, too. I know it's taxing, so you might want to make it as subtle as possible. Perhaps you could display it as an exit-intent pop-up instead?

Final CTA:

I'd reword the heading currently just above the footer to:

"Beautiful and budget-friendly design? It's not impossible."

Summary

All in all, I like your landing page! :) I can see that Draftss has been up and running for some time, so I presume you have specific pain points you'd like me to address. Just let me know!

If you think there's something wrong with your conversion rate, you should install a heat map tool like HotJar to see how your visitors use your landing page, what they seem to click on and view the most, and where they typically drop off.

An exit-intent pop-up for scheduling a discovery call could also be a good move, or offering them a mailing list subscription.

I'd also run an audience research project to systematize and understand what kind of requests you mainly get from your (best) clients. Then, I'd optimize accordingly and highlight the sections they're interested in the most.

If you'd like to talk more, feel free to shoot me an email! Great work, and I hope you have a great day! :)

Hi Yusuf, ThyFlow sounds so cool! :D

Your landing page is very vibrant, but there may be too many things going on in the hero section.

The image is moving, the background is moving, the text is moving. I'd create a gif animation for the hero image, and add a static background. This should also help your landing page load faster.

Hero section

You're not mentioning that you can get a barber to-go, so to say, anywhere in the hero section, and that's pretty important. I've offered suggestions on how to introduce it below.

Personally, I'd make the text static, but I'll give you a suggestion if you want to keep it moving (if your audience responds well to that).

First, I'd remove "Welcome to the experience."

I'd rephrase "Do you need a haircut?" to "Need a haircut?"

Then, I'd explain ThyFlow: "ThyFlow connects you to the best licensed barbers in your area. Download the app, pick a barber, and they'll arrive to your home in no time!"

You could remove the moving text, and just add a CTA: "Book your appointment," under which you can put iOS and Android app download buttons.

If you want moving text, I recommend focusing on the benefits for the end users:

• "Find a barber who reads your mind"
• "Get the haircut of your dreams"
• "Choose the ThyFlow barber experience"

This is a little punchier, and it's also more focused on aspirational benefits. You want to motivate your customers to download ThyFlow because it'll give them the haircut of their dreams. It's not really about the barber - it's about the haircut and imagining all the places you'll go with your snazzy new haircut. :D

You could also mention the option to have the barber come to your home.

Second section: How It Works

This looks great! I particularly enjoyed: "Grаb a chair, роur уоurѕеlf a drіnk, аnd wаіt fоr a knосk at уоur dооr." I really loved that tone of voice - it's very cool and charming. Well done!

However, the text seems a little too wide for the elements. I'd increase the margins and condense the text for these three steps.

Also, I'd mention selecting the perfect barber in the second step.

Third section: Mobile Barber

I'd remove 'mobile' from 'Mobile Barber in Your Pocket,' and just keep 'Barber in Your Pocket.'

When it comes to bullet points under subheadings, I'd remove those and rephrase it like this:

• "Professional Barbers, Professional Tools"
  Enjoy your professional haircut with the highest hygiene and safety standards.

• "Best Barbers in Your City, Just One Click Away"
  Chat with your barber in the app and track their ETA in app. After the haircut, you can kick back and relax. The barber will take care of the cleaning.

I'd also change the title of the video from 'Watch Our Video' to something like: "Try the ThyFlow barber experience."

Love the video, btw! It has the exact atmosphere your landing page should have. Your buddies are there, your barbers arrive, and you have a great time (and get a great haircut out of it).

Fourth section: Thy Flow Barbers

First, there's a typo above the heading - it should be professional. I do like the heading because it's important to say they're experienced. You could also phrase it as:

• "Only the best of the best"

And then, in the description, elaborate on that: "ThyFlow only partners with barbers who have years of experience in delighting customers and take pride in their work."

The CTA is not really readable. Maybe change the text font to white with a black outline? Or use the same visuals you've used for other CTAs on the page (it's always a good idea to keep the design consistent).

Fifth section: COVID-19

I'd change the heading. "Covid-19 Message" disrupts the flow, it's too technical and remote. Instead, I'd try something like this:

• "Keeping you safe and looking good, even during Covid-19"

• "Stay safe and look good"

• "Our Covid-19 Protocols"

The third option is definitely the one that would make the visitors feel the safest.

There are a few typos in this section ("Barber wearS face mask"), and I would recommend switching to plural. For example, "Barbers wear face masks" and "Barbers clean tools before each client."

Final section

The heading is a bit too big, so I'd shrink the font size. I'd also reword it to: "The best barbers at the reach of your fingertips"

Then: "Treat yourself to the ThyFlow experience! Hand-picked barbers bring their skills to you, when you need them, and where you need them. Book your first appointment in the app."

FAQ

I'd reword the heading to: "Frequently Asked Questions," and then I'd condense them so you can't see the answers right away - just questions.

I'd also mention that the barbers have a track record of happy customers, good reviews, and so on. You're mainly mentioning that they're professionals hand-picked by your professional team, but you should definitely mention their reviews and customer satisfaction.

Contact Us

I'd condense this section, and just offer a simple button: "Questions? Get in touch with us"

Finally, I don't know how long ThyFlow has been operating, but add social proof to your landing page as soon as possible. You could place the testimonials right under the hero section.

I hope this helps, and let me know if you have any questions - either here or via email! Good luck - it's an awesome tool! :)

Have a great day!

Hey Mubashar, Podcast Ping looks great! :D Both the tool and the landing page.

I think the value proposition is really clear here, so I wouldn't lay the benefits on thick as I normally recommend for other landing pages. It's a clean, simple tool with enough punchy copy on the landing page to give it personality. Well done!

In the hero section, I'd replace 'unavailable' with 'down,' and remove the comma so that the entire subheading reads: "We let you know if your podcast or podcast website is down before your listeners find out!"

Similarly, in the section below the Indie Hackers podcast image, I recommend replacing the comma with the full stop because it disrupts the flow a little. It should read:

"We monitor your podcast and podcast's website to make sure it's available for your listeners. Don't risk another missed download."

or "Don't risk another missed download. We monitor your podcast and podcast's website to make sure your listeners can stream/download it."*

This way, it flows more nicely towards the 'Start your free trial' CTA.

Or, alternatively, you could try a different way of explaining PodcastPing: "Don't let your listeners be the first ones to find out your podcast is down."

The "Monitoring built for podcasters" looks pretty good! Just a typo under 'RSS Feed' - podcast's RSS feed.

Also, I noticed that you're sometimes writing statements, and other times you're posing questions in the descriptions. I honestly recommend sticking with statements and reworking the relevant descriptions to be:

• "Stay listed in the iTunes database."
• "Make sure listeners can download your MP3 files."

I like your pricing section, too! Just a typo - establisHed.

All in all, you've done a great job with Podcast Ping! Bravo! :) I hope my suggestions help, and please let me know if you have questions - either here or via email.

Have an awesome day! :)

Hi Hossein,

You're welcome! :) First up, I want to say that your landing page is beautiful, I love the dynamic "Do you want to try Formito?" segment right in the hero section, and you've done a phenomenal job with both the tool and the lander! Well done!

When it comes to the hero section copy, I just have a suggestion for the subheading. The comma, 'human-level pace,' and 'by embedding' disrupt the flow a little, so I would rephrase it to something like:

"Start a pleasant conversation with your leads and ask questions at a human pace."

or even

"Turn chatbot interaction into a pleasant conversation."

Why Formito?

This is a great section, and I think you combine your features with benefits really well.

However, the flow snags a bit on the subheading: "We strive to renovate forms for the new decade. Chatbots are just the start."

I'd rework it to sound like this: "Out with the old, in with the new! Chatbots are just the start of form innovation."

or "Our mission is to improve forms for the new decade. Chatbots are just the start."

Renovation doesn't feel like the right word here. It's more common for real estate and construction work. With tech, we've all gotten used to words like: innovation, improvement, optimization, and so on.

However, I would keep 'renovate' as part of the features list because you're explaining it as 'save some space on your landing page' which has a construction-y feel to it, and the metaphor could be nice for visitors. :)

In "Share Anywhere" - say what they can display: "Display your chatbot in..."

"Powerful Builder" is the only noun in a features list full of actionable verbs, so I'd change it to: "Build with intention"

In "Connect," you have another "it" instead of chatbot, so say "Your Formito chatbot works where you work."

In "Increase YOUR Conversions," I'd say: "Proactively reach OUT TO your potential customers..."

Again, I'd turn "Delight Customers" into "Delight Your Customers." Every time you address your audience, they feel like you're talking to them specifically. And I think there's a li'l typo there - "when you're ASLEEP," not sleep. The same thing happens in "Generate Leads via Chatbot" section.

Use cases

I love your use cases section, it's very visual and powerful!

I'd just make the copy a little more actionable:

1. "Generate Leads with Your Formito Bot"

"Acquire customers even while you're asleep."

"Before you can make the sale, you need to capture the lead. Your Formito chatbot speeds up things by initiating a conversation with visitors. Bounce rate? Decreased. Engagement rate? Increased!"

2. Create Automation Tools

alternatively, you could try something like: "Personalize at scale"

Augment your web apps with chatbot automation

Stay in touch with users even after they've converted. Forget about emailing back and forth: your chatbot will engage users while they're on your website.

3. Create Surveys and Get Feedback

('Create surveys' is a more common phrase.)

Get to know your customers.

Formito offers ready-to-use feedback form templates, so you can gather information about your products, company, processes, events, or employees.

4. Chatbot for Customer Support

I like your subheading and description here, but I'm not sure about "below their fingertip." Do you mean that the chatbot is sticky, so it'll scroll down as they scroll down? If so, it may be better to say "at their fingertips," it's just a more natural-sounding phrase.

How It Works section

Great work here! Everything is pretty simple here. However, I would rephrase the subheading to: "Get started right away with a ready-made template." to make it shorter and more actionable.

Just a few copy suggestions:

1. "Create Your Chatbot"

"Build chatbots quickly and visually with a no-code interface."

2. "Share Your Widget"

"Add a chatbot code snippet to your site to display in the launcher, embed your bot in your pages, or share your chatbot's URL."

"Track Results" works great! You could add 'Your.'

CTA

'Excited to try the builder?' is okay, but you can also consider these alternatives:

• "Ready to get to building?"
• "Build your first bot!"
• "Try Formito!"

Easy to Make section

I like the onomatopoeia of the 'click-click' so I'd definitely keep it.

I'd just rephrase the description a bit: "Create the perfect bot for your brand. Choose from a variety of design options, use conditional jumps to take the conversation anywhere, and get to know your customers!"

Finally, the CTA should be rephrased to: "See how we make/create chatbots"

All in all, I think you have a really great landing page. You've presented the benefits clearly, you have a great tone of voice, and it's all very playful but powerful. Great work, and I hope my suggestions helped! :)

Can't wait to see where you take it next!

P.s. if you have any questions, just let me know here or via email. Have a great day! :)

Hi João, Superpowered Self sounds fascinating! :) Thank you for bringing it to my attention and for explaining so clearly what you're trying to achieve with the landing page. That's immensely helpful!

The fact that you're targeting knowledge workers really reminded me of a conversation I had with an acquaintance (I was working in hotel management at the time, and he was the chef). He told me: "Yes, I might get calluses on my hands from physical work. But you'll get calluses on your brain." So yeah, there's definitely a huge need to help knowledge workers feel better, and improve their performance.

With that being said, your landing page is great! You definitely have a good flow, although I would put the newsletter signup at the center of the page, and perhaps even emphasize it by using a lighter color for the background. Right now, it kind of melts into the page.

In terms of flow, I'd also rework the heading above the sign-up form to: "Sign up for the weekly newsletter that gives you superpowers" because then it connects nicely to your previous question: 'Are you ready to become superpowered?'

And while we're on the subject, I think that "Are you ready to get superpowers?" might sound more natural.

I also like your phrasing: "people who work with their mind." I haven't seen it around too much, but it's a great fit.

The one thing I would change is the all-caps in the hero description. It's a lot of text and now that it's in all-caps, it seems a little overwhelming. Maybe keep the all-caps for highlighted lines?

You said you still haven't published your first newsletter yet, so that's totally okay. But once you get the ball rolling, it'd be good to showcase some of the strategies you've shared with your audience on the landing page, just so people have a clearer idea of what they're signing up for.

Otherwise: awesome work! Signed up!

If you have any questions, let me know either here or via email. I hope this helped, and I hope you have an awesome day! :)

Hey Adem, it's nice to hear from you again! :)

Your landing page is very simple, and I like it. However, it's not immediately clear why someone should join you on your journey, i.e. find out how you're doing month-to-month. Are you going to be showing them strategies, tactics, teaching them how to do it on their own?

In short: what's your value proposition?

So instead of "Get monthly breakdowns of my income, leads and projects," I'd state what visitors are going to get in terms of value to them.

I like the opposition in your main heading: "Freelancers don’t share their montly revenue." (just a heads up - there's a typo, it's montHly) Starting by saying that you're going to do something different can be a really good way to differentiate yourself from the get-go, especially when done as powerfully as it is on your landing page.

Also, what's your target audience for this? Other freelancers, freelance developers, potential clients?

Siteoly seems so useful, and your landing page is pretty good. Well done! :D

The first thing it'd have been useful to see is a side-by-side comparison: how does one go from a Google Sheet to a website? Maybe in the second section, where you already have two templates.

Your hero CTA also doesn't flow well: "Let me create my site." Maybe something gentler would work better:

• Create your first site
• Get started
• Start for free
• Go from GSheet to [Great] Site

The "One sheet. Hundreds of configurations" section works pretty well! But just a sidenote: you're repeating 'Make changes in Google Sheet, verify the changes, ...' in both "Build from Google Sheets" and "Custom domains" so you might want to rephrase that.

I understand that you may have wanted to do that so that descriptions for all three first-row features have the same length, so you could rephrase the second - Custom domains - as:

"Once you're ready, click through and make your website live on your custom domain. No one has to know it started as a Google Sheet!"

I'd remove the layouts you've placed under this section, since you have a separate layout section.

Instead, I'd turn "Powerful website builder on Google Sheets" into a separate section, and give it the appropriate heading (like 'One sheet. Hundreds of configurations').

Then, the subtitle could read: "Create the website of your dreams with a wide variety of languages, fonts, colors, and configurations."

When it comes to the Beautiful Layouts section, I'd showcase only a few templates, and then create a CTA that invites visitors to find their ideal template, or browse the template gallery. This makes them make a micro-commitment, and increases the chances of conversion.

I like the CTA bar below the layouts. However, I wouldn't say 'start publishing your website' because that sounds like it's going to be a lengthy process. Instead, go for '... and publish your website.'

Affordable pricing: I like the section! I'd just rework the copy a bit to read something like: "Powerful websites, simple pricing. Save hundreds of hours and dollars with Siteoly's no-code web design solution."

Finally, the 'sign-up to receive invite' section feels a little off.

Everything up until that point was stylistically integrated; from the visuals, to the copy. It could be confusing, making the visitor go: "Wait, what? Invite-only? But there's pricing above this? I don't get it?"

I'd really like you to clarify that. If you're still in the Early Access stage, then remove pricing, and just create the Early Access signup options section that's similar to the pricing section.

All in all, great work and awesome tool! :) Let me know if you have any questions, either here or via email.

I hope you have a great day! :)

Hi!

First, thank you for making me aware that a service like this exists. I had no clue, but it sounds really handy! :D

Secondly, it took quite a while for the lander to fully load for me. The text appear, but all the dynamic elements and images took like 2 minutes. Might be my Chrome bugging out, but it's worth a look just in case because otherwise it looks really blank.

But in comparison to KnowEm, your lander is really well structured and looks neat and reliable. Well done!

1. You need a really strong hero section.

For your main heading, I recommend using something more powerful than 'Social Brand Building'. Here are a few examples:

• "Show up where your customers are looking for you"
• "Build your brand: one profile at a time"
• "Protect your brand name [on the internet/social media]"

The third would be best for SEO.

Then, create a subheading that doubles-down on benefits. For example: "SocialDuce is the cheaper and better KnowEm alternative. Your brand name, right where it should be: in your hands."

If you want to mention that you're the cheapest KnowEm alternative from the get-go, then at least phrase it as: "Cheaper and better KnowEm alternative," just to signal at your quality, as well. Otherwise, people could think they're not going to get such a good service.

Your CTA could be more actionable. Maybe something like: Try it now, or Sign up, or Learn more.

2. What is Social Duce?

This is the section that first struck me as quite verbose, so I'd condense it to something like this:

"Social Duce is the most budget-friendly social media reputation management service. We believe that your brand name should be in your hands, which is why we're the cheapest KnowEm alternative.

SocialDuce manually creates branded profiles on reputable websites so no one else can claim them in your name."

(I'd definitely double down on 'claim them in your name' argument because a lot of brands were forced to pay exorbitant prices for their brand names on social media and sites like YouTube in the past.

I also wouldn't mention Domain Authority since that means you're building backlinks, which doesn't seem to be the case, and it could make your service look like it's a part of link-building schemes. If it's not, leave that out and focus on reputation/brand name management.)

3. How It Works

• Submit your details

Reword the subheading to something like: "Select a package that fits your needs, and fill out all the information about your brand."

• Our team gets to work

"Our team creates a dedicated email ID for your order, and registers your brand on hundreds of handpicked social networks and other high-DA websites."

• Get a comprehensive report

"Once our team is done, you'll receive a report with all your shiny, new branded profiles and credentials. Don't forget to keep them updated!"

4. Benefits of Social Duce

This section is pretty good! I just recommend removing 'etc.'s. Instead, don't be vague and state clearly what you offer. If you have to add an 'etc,' then use 'and more' instead. :)

5. Packages and Pricing

I recommend rewording the subheading to something like: "Start protecting your brand name early, and avoid predatory prices. SocialDuce packages adapt to your needs!"

I also like your FAQ section - it's important to cover all the questions your audience might have. I just recommend running it through a spell checker since I've spotted a few typos. You can also absolutely use your regular tone of voice for the copy to flow better. Just write like you speak, and then double-check if it works. :)

I hope I've helped, and feel free to let me know if you have any more questions! :) Have a great day!

Hey Michael,

You're welcome!

I like your landing page - particularly the visuals. They really have that sleek, modern feeling that's perfect for addressing startups.

Here are a few things that crossed my mind when looking at your lander:

1. Hero section

"Tailwind Templates" is pretty self-explanatory, and I bet it'll do great for SEO. However, you could also consider heading options like:

• Launch your next best project with Wicked Templates, powered by Tailwind CSS
• Wicked good & wicked simple Tailwind CSS templates

As for the subheading, it might be good to focus on the benefits a bit more:

• Professionally designed and 100% responsive demo templates for startups and personal use
• Get/Build a [wickedly] powerful MVP in seconds

(I really like the name - Wicked Templates - so I think you should absolutely pepper it in.)

2. Features section

What's the number one reason customers (will) use your tool? Replace "productivity" with that. Productivity is good, but it's a little vague. I bet startup founders have much more powerful reasons, and I encourage you to tap into that.

I like your main heading: "A solution tailored to your needs."

You could rephrase the subheading to something along the lines of: "You've got the idea, we've got the framework. Build your MVP and landing pages in minutes, not hours. With 100% responsiveness, no custom CSS and only one single file, you'll deploy in no time!"

In short: make it more actionable. You've expanded on the specifics of your features below. This description is there for people who are looking to be convinced, so address their objections and show them why Wicked Templates are the perfect solution.

3. Update section

Instead of 'Latest template added to the collection,' you could write: "Newest addition to the gallery" or even: "Ready to meet your match?" or "Find the perfect template" or "Browse the template gallery," so something punchier.

I'm presuming that 'Templates description' is a placeholder, but I encourage you to customize this description. Imagine you're a suave car salesman selling a really pretty chrome baby, say, a red Corvette.

First, focus on the sleekness and who it would be perfect for. Then, briefly list all the powerful features. Create the impression that the newest template is beautiful on the outside, and powerful under the hood. Your templates are gorgeous, so it shouldn't be a problem.

Finally, I love your pricing description: "Either you try the demo and see how it rocks, or get the the whole pack so you can be the one rocking it!"

P h e n o m e n a l!

All in all, great work! Just remember to focus on the benefits, use that voice you've used in the pricing description, and address any possible objections on your landing page.

If you have any questions, please let me know - either here or via email! :)

I hope you have a great week!

Hey Thomas, of course! :)

Your landing page is very clear and hands-on. Well done! Due to the subject matter, I admit I had to Google quite a few things (not a dev, but really appreciative of them!) but as the adage goes: the more you know. :D

Your hero section totally fits the bill. Maybe switch the CTA to: "Get started" (below it, make sure you mention that no registration is required, and then direct them to sign-up page) or "See how it works."

It might be good to add a subheading there that explains the benefits that you list in the third section. Something like: "Boot your apps better, faster, and smarter with Bootify."

The second section again keeps it pretty focused on Bootify with visual examples, which is great. You have some really actionable copy in the third feature segment ("Get the basics ready with ease and focus on business logic instead.") which I absolutely love.

Just a sidenote: "Initializr more advanced" doesn't flow well. Maybe switch it to something like: "Initializr, but better" or "Initializr: the right way" or "Get more out of Initializr with Bootify"

If you wanted to take that punchy voice a bit further, you could take it forward into the third section - benefits.

First, make sure you mark benefits as such with a heading like:

• Why Bootify?

Then, you could change benefits headings to something more actionable:

1. Save time

2. Follow industry best practices

3. Retain full control

4. Put your concept first

Just a tip: verbs in copy move visitors to take action.

Finally, I like that you're wrapping up the lander with another reminder of why Bootify is great.

You might want to turn: "Deliver great results" to: "Deliver powerful results with less work"

And then: "Keep your eyes on the prize and save your time by creating the first version of your Spring Boot application or microservice with Bootify. 100% focused on production."

All in all - your landing page is really good! However, you might want to mention Bootify in there a bit more. Also, I'm not really knowledgeable about your niche so I don't know, but are there any objections your customers might have when considering your product? For example, migration? If so, it'd be good to resolve them on the landing page.

I hope this helps! Let me know if you have any questions, either here or via email.

Great work, and wishing you lots of luck! :)

Hi Alex, thanks for replying! :)

First, I want to ask you what your target audience is like.

You're offering a project management tool but you're really focusing on the privacy side of things. In fact, the most important parts of your landing page talk about encryption and 3rd party tracking, instead of showcasing your features. I've often worked with companies that offered project management tools, and while all of them have mentioned privacy at some point, they never said it was their audience's number one priority. That's why I'm asking.

Do you have a super-specific audience, like fintech companies? If we imagine a meeting at their company, is the CEO first going to ask: "What are their encryption protocols?" and not: "What are their reporting features? Do they have Gantt charts?"

Don't get me wrong: I think it's amazing that you're focusing on, as you said, privacy-conscious teams. It's a whole 'nother level of audience targeting and I do think that, by focusing on such teams, you're going to be able to develop your tool and your marketing strategy much better than if you just chose to cast a wide net. But it's also a really interesting approach that I'd love to hear more about. :D

While we're on the subject, I do think that you could rephrase your hero subheading: "End-to-end encryption with no third-party trackers for privacy-conscious teams."

(I really like that term, and I think it's going to help your target audience understand that you're talking to them specifically.)

Then, your H3 section can focus on what Portabella can do for your users:

"Meet the deadline and protect your privacy. Portabella is made for sprint planning, issue tracking, knowledge sharing, and day-to-day management."

Then, you can leave that cool animation that changes your target audience but again, I encourage you to be more specific about who Portabella is perfect for.

I like the video demo but some of the folks won't watch it, so I recommend condensing the privacy details section right under it (remove descriptions, and just leave icons and headings for items such as: "No personal or third party data tracking" and "End-to-end encrypted").

Once you've condensed that and given your audience a brief reminder of Portabella's powerful privacy features, it's time to talk about project management features because that still weighs into your audience's decision.

I like your Features section, but I think it could be punchier:

Powerful project management features

Improve your productivity and stay on top of your projects.

Assignees and deadlines

Know who's doing what, and manage your time wisely. Get notifications for assignments, mentions, and upcoming deadlines.

Labels and files

Organize your work items with labels and attach files to tasks. Forget about switching tabs: all your documents can live in one place, and 1GB of free encrypted storage is on us!

Import your existing projects

Import your project data from Trello, Asana, or Jira into Portabella in just a few clicks.

For managers and team members (ex 'Project and team level overviews')

Sign in, and know exactly what needs to be done to succeed.

Project dashboard

Don't waste time searching for the right information. Your Portabella project dashboard shows you the most important information, and helps you improve.

Knowledge base

Edit and share your files right in Portabella. Create a knowledge base that you know is secure and private.

Timelines and calendars

See what needs to be done today, or jump forward by weeks and months to plan ahead.

I'd add another CTA under this section, too.

I really, really like your pricing section. "The right pricing for wherever you are in your journey" really shows the human side of your project, and so does matching the local currency (just be careful with it and make sure you've checked local competitors' prices).

I'd also rework the text: "We've created a cool product, and we want everyone to experience the privacy and productivity boosts! And since money is not valued the same everywhere in the world, we'll happily match our price with your local currency."

It might also be good to show why project management privacy is important. I see you've got a Trello comparison article. I'm not saying you have to point out specific competitors, but it would be good to point out what other project management tools are doing with their customers' data - especially for teams that aren't privacy-conscious (if you're thinking about targeting them).

I hope this helps! :) Please let me know if you'd like me to clarify something or if you have extra questions, either by replying here or shooting me an email.

Hope you have a great weekend! :)

Hey Mateusz, I sure can! :D

Your landing page is really great! You clearly explain what Roombelt is and how it's used. It really has a sleek and easy-to-use feeling to it. I especially like that you've incorporated social proof (the number of organizations using Roombelt right now, etc.) into the hero section. Super important for B2B!

I'd just switch up the subtitle a bit: "Make it clear who and when occupies the meeting room." to something like: "Simplify meeting room scheduling and management." or "Boost your productivity with powerful meeting room management."

In short: I'd definitely focus on the overarching benefits for people who have the authority to sign up their company for Roombelt. Knowing who's in the meeting room is good for individual employees, but that's not the main benefit managers (or anyone with the authority to make that decision) will be looking for.

I like the scribbled "Put it next to the meeting room door." text. However, when I first landed there, I wasn't sure if you were offering a tool or a separate device, so maybe make that a little clearer by rephrasing this to: "Display it on your smart devices next to the meeting room door" or "Download Roombelt for your smart devices and put it next to the meeting room door."

The features section is good, but again - I recommend also adding some benefits for the people who have the authority to make the decision of using Roombelt at their company.

You have a great section (below features) that talks about conference room management. So add something like "Boost your team's productivity" and then touch on the benefits for managers such as: make meetings more efficient.

Other than that, your landing page is amazing! I think that highlighting benefits for people who have the authority to sign up for Roombelt is really going to increase your conversion rate. :)

Please let me know if you'd like me to clarify something - either here, or via email. :) I hope this helped, and have a great weekend!

Hi Michael,

Where has StoryCreator been all my life? 😂 Seriously, it's amazing!

In which direction are you going to revamp the brand and messaging? Right now, I can see that it's pretty down-to-earth and friendly in terms of voice. But let me know what you had in mind so I can provide more detailed suggestions! :)

Hero section:

Have you thought about a different heading? Maybe something like: "The easiest way to edit your videos" or "Beautiful videos - no skills required"

Something shorter and punchier.

Your current heading is totally okay, don't get me wrong! It's also good for SEO. But this is just a suggestion if you ever find yourself in the A/B testing mood. :)

Now, the subtitle is where I definitely see some room for improvement. You say: 'access the tools' and 'beautiful videos,' which is good, but I think you could be even more specific so visitors really imagine the use cases for StoryCreator right from the get-go:

• "Create beautiful Instagram Stories, YouTube intros, and other videos. Choose the right template, use premium stock videos [footage], and automatically add subtitles. Get started now, no account required."

In short: I'd definitely mention examples of channels customers can post their videos to, and all the elements you're offering. The stock footage one is really important - not a lot of tools offer it, and we're all craving high-quality stock footage.

The CTA

I'll admit, "Upload content" initially confused me. I wasn't sure if I could upload images or videos, or both. It turns out, I can do both, so I'd change that to: "Upload your images and videos."

Love the animation that shows just how much StoryCreator is offering! When folks see that vault of fonts, options, and features, they're definitely going to love it. So no matter what you're changing, keep that (or something similar to it)!

"Create a video" section:

Maybe reword this to: "Pick your template"

and then: "StoryCreator is the easiest way to create a beautiful video. Pick from [insert the number of templates you have]+ templates and wow your audience!"

Definitely say how many templates you have. If you don't have many, just say "Pick from 15+ premium and fully customizable templates."

If you don't have many, then tell your audience they're high-quality and completely customizable.

I'd definitely announce features (e.g. automatic subtitles) under a separate heading such as: "Powerful features" or "Features you're going to love"

I'd also put 'Out of the box [stock] content' above automatic subtitles, in the features section.

I love your "Made for Creator" use case section! It definitely adds more specific value, personal to each audience segment.

Finally, while I was looking at your tool, I was reminded of Lumen5 (I can't shut up about the fact that it lets you automatically turn blog content into videos) so I took a look at their landing page. They're doing a really interesting thing with incorporating testimonials under the features: https://lumen5.com/

Right now, your testimonials are way down and they're kind of understated. Now, I don't know how important they are to your visitors. Maybe they're not important at all. But if they are, you could group them with use cases since you have testimonials for different use cases.

In short: the main thing I would do is give more structure to the landing page. I'd definitely group features together.

Let me know about the direction you want to take with rebranding, like you mentioned. If you're not cool with sharing publicly, just shoot me an email. I'd love to hear more and offer specific suggestions! I'm also bookmarking Story Creator and I'll definitely try it out soon. :)

I hope this helped, and have a great weekend! :)

Hey Chris, no problem. :) I love the idea of NullBox - disposable email addresses are so convenient!

First things first, I want to ask: where do you see your traffic coming from? Or, if you're already getting traffic: where is it mainly coming from?

I'm asking this because your landing page copy seems like it's mainly addressing people who haven't heard of disposable email accounts, but want to stop email spam. If that's the case, I think you should optimize your landing page copy for terms such as:

• "[How to] stop email spam"
• "Stop unwanted emails"

That's what the unaware audience mainly Googles, and that could lead them to your landing page which is already written for them.

So really, I'd like to hear more about your target audience so I can provide even better suggestions. :)

Otherwise, I think you've done a really great job with the tone of your voice. I normally recommend keeping copy short and to the point (with a little moxie, of course), but in this case, you're offering a digital privacy service so you have to signal your trustworthiness and knowledge.

"Our security-first approach to disposable email address creation"

It's not normally a good idea to talk 'we' in the hero section, but here's the thing: for this kind of service, you have to start off by saying why people should trust you. And you do that with this line.

If you wanted to make it shorter and clearer, you could go with something along the lines of:

"[The privacy of your email inbox is sacred.] Our security-first approach to disposable email address creation ensures your real email address is only available to your close friends and family, just like it should be. Stop unwanted emails, hackers, phishing attempts, and get the peace of mind you deserve."

I added the first line in brackets since I saw it in your footer, and it's a really great way to start the conversation!

The second section is fantastic, too! I love that you peppered in terms like "smokescreen" and "serene," since you're really creating an atmosphere of digital bliss.

I have a few suggestions for the third section:

Set Up Your NullBox Account

NullBox makes managing multiple email addresses easy. With our mobile app and Chrome Extension, you can manage your account anywhere, anytime.

Create your Boxes

A Box is your disposable public email address. Instead of giving your actual email address, you can give your Box and maintain your privacy.

The third part - the fact that you can just delete Boxes that are overflowing with spam - is the real kicker! You might want to consider mentioning that earlier on.

The Consequences section is a great one, too!

FAQ section:

In response to 'Do you store my emails?' just say: 'No, we don't store your emails.' right from the get-go. That's what folks are looking for, and it'll make you seem more decisive on your privacy policy, and show them that they're in good hands.

All in all, you have a great landing page that's appropriate for your niche and your audience. However, let me know about that audience - you can reply here or email me - and I'll take another look!

Have a great weekend!

Hi Felix, thank you! :) VenturesList sounds like an amazing project!

Your landing page is really good! The hero section is all about benefits and aspirational vocabulary such as: "Achieve your funding goals" and "Make your first funding round a huge success." I love that!

Even the tone of voice is appropriate for the seriousness of situation. I normally recommend making the main headline in the hero section as simple and short as possible but in this case, your current hero copy really gives startup founders the sense of reliability and knowledge they need to sign up for VenturesList.

I only think you should clarify the second section (right below 'Proudly showcased in'):

How can VenturesList help you? (instead of 'Why do you need it?')

VenturesList is going to give you essential investment knowledge so you can plan for success even as an early-stage founder.

(Try to address your audience with 2nd person singular - You - whenever possible.)

What exactly is it?

VenturesList is a collection of over 750 useful tools, articles, case studies, glossaries, investor catalogs, and more.

(Just to clarify VenturesList a bit more, and to reiterate that it's a collection of content.)

How does it work?

Read basic content for free. Unlock premium to get full access to hundreds of advanced resources, and monthly updates.

Now, the third section is where I think you could change the heading. Right now, it's "Start reading VenturesList." I think that it could be more engaging if you reworded it to something like: "What do you want to learn today?" This would really push visitors into taking action and learning what it's like to use VenturesList.

I like that you have snapshots of VenturesList content right there on the landing page, but keep an eye on that as you attract more and more visitors, and see if it's necessary. You might find, through testing, that just a few examples out of each category work even better.

I like your "Get premium access!" section - it's really neat and makes the value of signing up for premium clear. However, I would make the subheading focus on the benefits again with phrasing like: "Learn from a growing library of startup investment insights and achieve your funding goals."

Your FAQ section is great, too!

Just a typo in the mailing list sign-up down there, I think. "Get notified about"

Awesome work! :)

Let me know if you have any more questions, or feel free to shoot me an email. I hope you have a great weekend!

Oh my God, Anh, I LOVE your landing page! 😍 The visuals are gorgeous and so, so colorful! I've missed maximalism and expressionism in design so much - thank you for absolutely making my Saturday!

Since your audience are designers, I think it's also a wise choice to combine orange gradients with grey shades and unique illustrations. Designers are aesthetes, after all. I was a little disappointed to see that this color scheme and illustrations weren't present on the rest of the landing page. Creating orange color blocks for how-it-works and features titles would really make the rest of the page more dynamic.

Additionally, this color combination makes everything on the page even more engaging, so I'd follow that line of thought with copy, as well.

Now, to put my grown-up copywriter shoes on:

Hero section:

"The Swiss Knife of Design" - This is phenomenal. It's simple, it's catchy, and it's got moxie. In short: it's exactly what the heading in the hero section should be. Well done!

I also like that you used 'all-in-one design directory.' Unfortunately, it's at the bottom of the page, and it's a major way to explain what Doesign does. Perhaps, to make it even clearer, you could reword it to: 'all-in-one design tool directory.' When I google design directories right now, I see lists of designers - not tools, so this would clarify it to visitors and search engine bots.

However, I'd simplify the subtitle. It feels like a mouthful. If you want to keep it simple, you could work with something like: "Dœsign, a design directory, shows you the best-value tools for your money and needs."

Alternatively, you could also make it more engaging if you start with a verb (this is a general copywriting tip - verbs move visitors to take action): "Find the best-value tool for your budget and your needs with Doesign, a design directory."

Or: "Meet your tool match on Doesign, a design directory that shows you the right tools at the right price."

When it comes to the sign-up form, I'd switch it up: "Be the first to get access to Doesign."

Second section: Simplify the process of picking tools

Since we've explained what Doesign is in the hero section, I'd add a little more flair to this heading. Instead of 'Simplify the process of picking tools,' you might want to consider:

"Meet your dream design tool."

And then, under that: "A database of 500+ tools and resources (updated weekly) that will save you time and energy. Get a sneak peak 👇"

Third section: Pick the suite of tools for your needs

Maybe consider this for the headline instead: Create your ideal (design tool) stack

(I'm bracketing 'design tool' because you don't have to say that - visitors get what your tool is about already. However, it might be good for SEO.)

The 'Filters' section works great!

The 'Software Alternatives' section works great! Just a note: it's bang for your buck. I'd also reword " Spend more hours on designing, less hours on researching" to: "Spend more time doing what you love, not researching."

Fourth section: What's your design stack?

Love it, but again, it'd be nice to see it in orange. By this point, the grey color kind of took over. Orange will keep visitors engaged and motivated.

Q&A section

Works great! There are a few typos, but nothing major. I think you're covering all the important questions. However, I'd change the title to FAQ, not Q&A.

Summary

Your landing page explains really well what your product does. For me, the biggest priority would be clarifying the subtitle in the hero section.

"The Swiss Knife of Design" is definitely the perfect flashy explanation for all PR/brand awareness purposes. But if you need to explain what your tool does, then 'all-in-one design tool directory' is perfect. If you're ever in a pinch and don't know how to approach writing copy, keep that second definition in mind and work from there. :)

It's also important to keep the attention and engagement for visitors who scroll down, since they're the ones who still need to be convinced. Again, I recommend adding orange - for example, as blocks behind section titles (e.g. "Pick the suite of tools for your needs," "Sort 8+ filters," and so on).

I hope my answer helped! :) If you have more questions or want to talk about certain things in greater depth, just shoot me an email.

Have a great weekend!

Hey Freezegun, no problemo!

First, AppReviewBot sounds so handy - it's amazing! And I think that integrating it with Slack is extremely helpful to companies who want to keep a finger on the customer satisfaction pulse point, so that's the main thing I would emphasize.

Hero section:

"Your app reviews — directly in your Slack channel."

"Get your iOS App Store and Google Play app reviews while they're hot!"

[Android + iOS icons]

(This order would flow better. You can keep the subtitle as it is now, but I think it's good to perk things up with a few colloquialisms like 'get 'em while they're hot.')

I love that you're letting visitors get started right away by finding their app! Super important - I bet you're going to see a lot of conversions just by doing that.

Second section:

Get the right information at the right time.

Upgrade your app review experience: get the freshest reviews directly in your Slack channel and connect with your users.

(I feel like "The information you want. Displayed clearly." could be a little more punchy. As for the subheading, I really like the term 'upgrade your app review experience,' but the subheading as it is feels a little vague.)

Third section:

Customer service can be easy.

AppReviewBot is going to help you take every advantage you can get. You don't have to be a mind reader to know what's on your users' minds.

(Again, I want it to be punchier and I want to emphasize the benefits.)

I'd reorder the features like this (left to right):

1. Unlimited apps
2. One-click replies
3. Constant updates [ex 'Constantly streaming']
4. Engagement
5. Translation
6. Worldwide [ex 'All countries']

(You had a combination of verbs and nouns in your feature titles, which disrupted the flow a little, so I reworded some of them.)

Fourth section:

I'd reword 'Made exclusively for Slack' as: 'Made exclusively for your Slack channel.'

This puts your customers' Slack channels front and center, rather than making it look like you're a Slack employee building this to hype up your software.

Fifth section:

Small changes make a big difference.

Change the way you interact with your users. The simplest way to monitor and manage mobile app reviews.

Then, I'd change this CTA to: "Get AppReviewBot"

All in all, I like your landing page. It's simple and hands-on. I hope I gave you a few suggestions for improvement and clarification. If you have any more questions, feel free to reply here or shoot me an email.

I hope you have a great weekend! :))

Hey. Looks like you've got a lot of enterprise customers. How did you acquire them if you don't mind me asking?

Hi Yeshwanth,

First, I have to admit that I haven't had a lot of experience with CloudLAN (I'm usually on the marketing side of the equation, but admire developers so darn much.) Thankfully, your audience are developers, so there's no need to simplify the language.

I especially love all the visual demonstrations you've integrated! They make Simply5 look really simple to use. :D

Secondly, I like your hero headline, but I think this one would work even better: "Say Goodbye To Remote Development Headache." This is something you say in your 'About us' section, and I think it's a great way to show your audience that you're a team of developers who've had the same headache as your customers. It helps them relate to you.

Then, under that: "Skip DevOps & CI/CD during the development stage. Share local builds, services, webhooks, etc., securely over CloudLAN [WITH] your team or the world in one click."

This reinforces what Simply5 can do and how easy it is to use.

I'd personally condense the second section (benefits and features), perhaps showing 2 in the same row.

Your copy for the features and benefits works, too! There are a few spelling errors but it's no biggie - the most important thing for landing page copy is that it flows well and that it shows visitors what benefits they'll be getting. And it does - well done! :)

Now, the one section I'm not sure about is the "Say Goodbye To Remote Development Headache" with 4 feature icons. I think it'd be better to put that section right underneath the benefits/features section (above the "Made by developers, for developers" section). It'd flow better contextually and sum up all the benefits nicely.

I'd put another CTA under that. This would be the main CTA, so you can phrase it like you did: "Start now with a forever-free plan."

And then below, keep your 'About us' section - it's a really great touch that tells the story of your team, and how your knowledge can help other developers boost their productivity, too.

I'd customize the final CTA that would go under the 'About us' section. You can keep it simple and straightforward like: "Download Simply5" or you can do something a little different like: "It's free" or something funny like "CloudLAN? Cloud Nine!"

All in all, your landing page is great! My main recommendation is doubling down on your story - you're developers who made this for other developers, and emphasizing ease of use. Like I said, I'd condense the features/benefits section. Right now, it's a lot and there's a lot of scrolling involved if you want to find out everything about Simply5. All of this can add friction to the conversion path.

A little humor won't hurt either. If you can make them laugh, you can make them download it! :)))

[If you'd like me to clarify something, let me know. My email is on my profile, too, so feel free to get in touch. Have a great weekend!]

I offer it as a service. It's consulting and content/copy optimization. Feel free to email or DM me on Twitter if you wanna talk more. The platform idea sounds interesting!

Hey Charifield, you're welcome! :)

I love your hero section! It's dynamic, actionable, and explains the benefits! Well done!

The little bar under the hero is a bit confusing in terms of flow. I think social proof would be much, much more efficient here. You're listing the web apps/APIs you're offering later on anyway.

Second section

I'd rephrase the heading to: "Our tool is constantly growing. How about you grow with us?"

Then, rephrase the subheading to: "Since launching, our team has been working tirelessly to bring you more features every day!"

Third section

This section is great, it lists the most important features. Well done!

Everything else looks great, too! You've got a really great landing page, it flows extremely well, and I think you've done a great job. :)

Hi Dmitriy, as a language-learning nerd, I love LinguaSpeak. Thank you so much for your patience - I want to be as thorough as possible with these audits, and work has been hectic lately, so I apologize for the delay!

Your landing page is really interesting because it immediately gives me a gamified vibe. However, I think you should make the hero section clearer:

1. What is LinguaSpeak? ("Learn foreign languages by speaking with natives")
2. How does it work? ("Join chat rooms for different languages and different themes.")
3. Pricing. (CTA: Get started for free)

Then, the second section could show how it works in 3 steps. I'd put steps side by side:

1. Create your profile
2. Find a chat room for your target language and topic
   (or create your own room)
3. Talk to natives, be polite, and rate other users

Third section:

Heading: Improve your fluency and achieve your goals

• Work or study abroad
• Improve speaking for an exam
• Find a foreign friend

Fourth section:

Heading: Find natives in your target language

• Find buddies in one click
• Discuss interesting topics
• Speak to highly-rated users

Fifth section

Wrap it up with social proof. I don't know if you currently have any users, but as soon as you get some, get testimonials from them.

Also, your "What is it?" link in the footer just directs to the same landing page. I think you should create a specific landing page explaining how LinguaSpeak works in depth, or remove it completely from the footer.

I hope this helps! :) Please let me know if you have any other questions, and have a great day!

Hey bigN13, thanks for your patience! :) I want to be thorough with these audits and work has been cuckoo lately. I hope you'll still find my advice useful!

First, I'd restructure your landing page:

1. Hero
2. We are Dinem
3. Our services
4. Social proof + portfolio
5. Happiness engineers
6. Get in touch

First, reconfigure the section you currently have under "We are Dinem" - it's full of what some of my colleagues call "vague business talk." I'm a service provider like you, and I can tell you that all of our clients care about when they arrive to our landing pages is knowing what's in it for them. They want concrete solutions, and "Technology partners" and similar phrasings are just too vague.

Instead, work that into your "Services we offer" section. You can keep the images instead of the icons you currently have, just so it's all more visual and visitors can imagine the tangible results they'll get.

A lot of the copy on your landing page is the so-called "mission copy." By that, I mean you have a lot of vague sentences that don't make it clear to visitors what exactly they're going to get. It adds friction, and that reduces conversion rates.

Keep your sentences short. Punchy. Actionable. Ask yourself: "What does this sentence mean to my visitors? What kind of solution can they expect?"

For example, what does "... to help organisations deliver both online and offline customer experiences" really mean? Experiences just are. Your clients want their customers to have awesome experiences. And as a service provider, you have to explain how you'll get that done. Is it by "creating incredible apps your customers are going to love," for example?

Your 'Services we offer' section is really good because you're telling visitors how exactly you create those awesome results. Approach the rest of your landing page copy from that standpoint.

When it comes to your copy, address your visitors. Use the 2nd person singular POV ("You") throughout your landing page. Mention 'your partners' only in the social proof and case studies section. Mention 'we' only when you're talking about the people on your team. Your landing page is all about how you can help the person currently scrolling down it.

I know this is a bit tricky - it's why landing page copy can be so darn hard. There are so many things we want to say because we know we've got so much value to offer. But at the end of the day, sit down with your customer or imagine you're sitting down with them, and think about what you'd tell them to show how valuable your service is.

Would you tell someone sitting in front of you that you develop "the highest-traffic, transaction-heavy, application-critical websites" ? Would that be natural phrasing for you?

Write the way you speak. Or, because I know this is a technical sector so your vocabulary is different, write the way you would speak to your parents or non-techy friends.

Then, apply that to your website copy.

I hope this helps! Please let me know if you have any questions or if you'd like to discuss more, either here, or via Twitter or email. I'd be happy to help out. :) Have a great day!

Hi Allyn, I apologize for the delay and thank you for the patience. I want to be as thorough as possible with these audits, and work has been wacky lately.

Looking at Tenably, I think it's a massively valuable tool. However, you need to make that immediately clear in the hero section. It's great that you're offering an ADA compliance checker. That's a popular search query, so I'd create a specific heading for that: "ADA Compliance Checker for Websites" above the button.

When it comes to the hero section, I'd use your second section's heading and subtitle for it:

Website accessibility and ADA compliance the easy way

Assess your website's ADA compliance in minutes, implement actionable compliance suggestions, and improve user experience.

This way, your value prop is much, much clearer.

Your current bullet-point section is a little all over the place. You touch on SEO, ADA compliance, and other factors. As a general rule of thumb, focus on only 1 or 2 most pressing problems/most important benefits in your hero section. What do your customers want? An easy way to become ADA compliant.

Then, you can elaborate on all other features in the second section.

"Revolutionizing web accessibility" is your mission, but it's too vague as a value prop.

I'd also restructure the hero section to accommodate the new heading and subheading, as well as the ADA compliance checker.

Second section: Features

I'd just title this "Features" or "How Tenably Makes ADA Compliance Easy"

Then, as you elaborate on the most important features, make sure you put "Get tips on ADA Guidelines" first. This is massively important to your audience - your tool is essentially offer advice that they won't have to pay experts/auditors for.

Heck, I'm pretty sure you could call Tenably "An all-in-one ADA compliance solution for websites," based off of all the services you provide.

I feel like you dropped off a bit on writing copy as the features go by.

For example, sometimes you say 'ADA,' and at other points you say 'ada.' That's why I want to let you know that it's totally fine to keep your features copy short. You don't have to constantly reiterate what Tenably is, and then expand on it. A simple line or two will do, especially since we've clarified your hero section so it's going to convince visitors right off the bat.

As they scroll down the page, what they really want to do is have their objections resolved. Think about all the reasons someone would visit your site, but decide not to sign up. Then, address those objections as they scroll down. You don't have to talk about your features in depth unless every section is addressing specific objections.

End CTA

This CTA mainly talks about publishing statements, but that's not all that you offer, so I'd rephrase it to something like: "Tenably is an all-in-one ADA compliance tool"

I'd also offer them a website checker here. There's nothing like a website checker with helpful advice to convince your visitors of your tool's value.

Finally, one thing I'm not sure about is "for enterprises" in your end CTA copy. Is Tenably just for enterprises? I took a look at your pricing plans, and I can see that you have options that would pertain to small and mid-market businesses as well. So I'd remove this specification from the CTA to avoid excluding other businesses that find your tool valuable.

Other suggestions

It would be good for you to display Tenably use cases somewhere on the lander, demonstrating that SMBs, mid-market businesses, and enterprises can all use your solution. This might be one of the objections visitors want you to address: the tool is cool, but can they use it?

You could even add a chat bot to your landing page (or the pricing page), to help address unique needs and help visitors select the right plan for their needs.

If you have any questions or if you'd like to talk more, please let me know either here or via email. Great work, but definitely focus on your value prop, your visitors' objections, and you'll be good to go! :) I hope this helps, and I hope you have a great day!