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Apple Search Ads (iOS) for a new app?

Does anyone have experience getting Apple Search Ads campaigns off the ground for a new iOS app?

I am sure I have been overpaying for installs using 'Basic', and thus far my 'Advanced' campaigns are doing next to nothing. I haven't been able to find quality resources/guides on this topic.

Any help would be greatly appreciated. Thanks!

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    Hi Matt, maybe you are already familiar with Apple Search Ads, but here is a beginner's guide on Apple Search Ads: http://bit.ly/3yAwo37. Maybe someone would like to learn it too (So I just put here).

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    Hi Matt! I have done a lot of Search Ads and run them occasionally. My last experiments were with testing different creative assets.

    The best resource you can use is actually Apple's "Search Ads Certification" (unsure about the actual name). It goes into detail of everything, most importantly how they recommend to set up multiple campaigns focusing on your Brand keywords, Discovery and then your keywords of interest.

    If you have any specific questions or you'd like to do a screen share, let me know.

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      Thanks steveo! I'll definitely go through the certification course. Up to this point I have just tried "search match", but only low-volume, irrelevant keywords are being picked up. I am also unsure how to begin pricing for CPT and CPA. In any case, I will go through the certification and maybe things will become a little more clear. Appreciate the help, and let me know how I can support you as well!

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