So, I’ve got an app called Colormate (https://colormate.io). It’s a color picker, editor, and palette organizer that lives in your menubar. I believe it’s quite good, but sustaining sales has proven elusive despite a high conversion rate. It’ll get a little bump when posting certain places, but eventually sales evaporate again.
I’ve tried ads but the app is just too inexpensive for ads to be profitable. An option (A) is to make it like $14.99 and see if ads are profitable then, or (B) make it a subscription app somehow. I don’t really like (B) because I’m generally not a fan of non-service apps that charge like a service.
Pricing aside, on the marketing front, I could (C) improve SEO and organic traffic. This seems the best option for sustainable sales, but I’m not sure the best approach. Any advice or resources would be appreciated. Seems like 95% of the stuff you read it just generic on-page stuff like “use alt tags”. I think getting an article from a Mac site or something would be great, but not sure how to encourage that or if it’s just luck.
Related to (C) is (D) content marketing, but I don’t know how many articles I could write about color picking. Maybe some palette stuff and color-scheme analysis of popular websites would work. Would love to hear thoughts on the feasibility of content marketing given the product.
There’s also (E) the “plaster it everywhere” approach but so far this has just resulted in temporary sales bumps. And I’ve kinda run out of high quality places to plaster. If anyone knows of places that might be relevant I’d love to know.
Lastly, if you’re a marketer and would like to team up let me know!
P.S. I’ve done Gumroad and Mac App Store before landing on Stripe. Also I added the trial about three weeks ago and it hasn’t helped or hurt anything.