2
2 Comments

Ask IH: What keywords to use for my product (for PPC)?

Hi all,

I want to try out PPC services and at the moment, I want to try out Bing Ads (just because it's cheaper and this is an experiment).

I'm not sure what keywords to use for my campaign. I'm curious from your perspective, what keywords do you think I should try?

The websit

  1. 1

    I would recommend that you start with Google AdWords. The traffic quality is higher which is why the price is higher. If do not have any experience and you are going to manage your own spend I would highly recommend that you become Google AdWords Certified. It is 100% free training offered by Google and will help you get up to speed. It will teach you about keyword discovery and how to optimize your campaign.

    You also may want to engage the services of a copywriter.

    1. 1

      This comment was deleted 2 years ago.

  2. 2

    This comment was deleted 2 years ago.

Trending on Indie Hackers
Getting first 908 Paid Signups by Spending $353 ONLY. 24 comments I talked to 8 SaaS founders, these are the most common SaaS tools they use 20 comments What are your cold outreach conversion rates? Top 3 Metrics And Benchmarks To Track 19 comments Hero Section Copywriting Framework that Converts 3x 12 comments Join our AI video tool demo, get a cool video back! 12 comments How I Sourced 60% of Customers From Linkedin, Organically 11 comments